Field to Market: How a Conversation Became a Movement

Keynotes: Stories of Collective Impact

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This second episode in Keystone’s agriculture series tells the story of how a simple idea became one of the most influential sustainability collaborations in modern farming. In the mid-2000s, Keystone convened a groundbreaking dialogue among farmers, agribusinesses, conservationists, and scientists to define what sustainability really means in agriculture — and how to measure it. That process gave rise to Field to Market, now a global leader in advancing continuous improvement across the food and agriculture value chain. Featuring reflections from the leaders who were in the room at the beginning, this episode traces how Keystone’s facilitation and commitment to trust transformed a conversation into a movement that continues to shape agriculture today.

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