Attracting Investors: Strategies from a Top Cannabis Player

Kaya Cast

In this episode of Kaya Cast, we delve deep into the mind of a top cannabis industry investor, Scott Grossman, the strategic force behind Turning Point Brands. With a rich background in investment banking and extensive experience in both private and public equity, Scott brings unparalleled insights into what really catches an investor's eye in the burgeoning cannabis market.

What You'll Learn:
- Investment Strategies: Scott outlines his approach to evaluating cannabis businesses, emphasizing the importance of a solid team and a clear understanding of the market problem the business intends to solve.
- Essential Business Qualities: Discover the key attributes Scott believes are vital for a business to attract investment, including direct experience, operational understanding, and a compelling value proposition.
- Advice for Entrepreneurs: Scott provides actionable advice for cannabis entrepreneurs on what to consider when approaching investors, how to demonstrate potential for scalability and defendability in the market.
- Navigating Challenges: Learn about the nuances of investment in the volatile cannabis industry and how businesses can position themselves to be more attractive for investment.
- Insider Insights: Gain insights from Scott’s robust experience on mistakes to avoid and strategies to employ when seeking funds to ensure your business not only survives but thrives in competitive markets.

This episode is a goldmine for any cannabis entrepreneur aiming to understand the investor’s perspective deeply. Scott not only shares what attracts investment but also discusses common pitfalls and the resilience required to succeed. Whether you're preparing for your initial pitch or looking to expand, Scott’s expert advice could potentially pivot your business strategy towards greater success.

Make sure to tune in to this insightful conversation full of actionable strategies that could help elevate your cannabis business to the next level!

Available on: Apple Podcasts, Spotify, and wherever else you love to listen.

Subscribe to Kaya Cast Podcast for more insights on growing and scaling your cannabis business successfully.
Highlights
00:00 Introduction to KayaCast
00:20 Meet Scott Grossman: Investment Insights
00:59 Key Factors for Investment: The Team
05:06 Retail Experience and Unique Value Propositions
09:29 Top Qualities for Entrepreneurs
14:32 The Importance of Resiliency
17:35 Raising Capital: Strategy and Execution
20:33 Building Prototypes and Demonstrating Value
23:30 Understanding Your Customer Base
24:04 Raising Capital: Key Considerations
27:01 Building a Cannabis Brand
29:16 Finding Investors in the Cannabis Industry
35:50 Crafting the Perfect Elevator Pitch
37:04 Evaluating Investors and Metrics
43:25 Personal Investment Insights
45:30 Final Thoughts and Contact Information

Find out more about Turning Point Brands, Inc at:
https://www.turningpointbrands.com/home/default.aspx
https://www.linkedin.com/company/turning-point-brands-inc./

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