#69 Website builders and poor ranking, the new Google AI Search, CRM and Content Planners

Jonny Ross Fractional CMO

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

One question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:

I have heard that my ranking on search engines will be poorer, if I use a website builder and templates like SquareSpace, is it true?

Jonny and Pascal will explain why this enduring myth is complete nonsense and should be ignored altogether.

Website Stories

One article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:

Google I/O 2023 Annual Conference - Spotlight on Search + AI

https://www.youtube.com/live/cNfINi5CNbY?feature=share&t=2436

For more announcements across all Google products go to https://io.google/2023/

Timeless Google’s Mission: To organise the world’s information and make it universally useful and accessible

Sundar Pichai: 1. we want to make AI helpful for everyone, we want to retain user trust above anything else

Cathy Edwards, VP Engineering at Google: how are we bringing generative AI into the search experience?

High ranking, visible content is based on authority and authentic reviews from other people

Information taken from datasets: google shopping, google maps, google images, etc. and displayed as overlays to keep you on the search page

And you can ask follow up questions without ‘breaking away’ from your previous search:

The follow up question can include content creation prompts à la ChatGPT:

Cathy Edwards, VP Engineering at Google: think of this new chapter as:

Search, Supercharged.

The Website Engine Room

Two apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:

Pascal Fintoni: Trello https://trello.com/ the information and project management tool for those who prefer visual dashboard

Jonny Ross: Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform.

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Upgrade your hosting package - you want fast, reliable, trustworthy hosting. We only consider Rackspace now!

Pascal Fintoni: do a search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels on the Google search results page - and soon test AI-powered suggestions (Bard) to access the ‘Follow-Up Questions’.

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

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Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/