#105 Maximizing Your Personal Brand and Website Performance: Insights and Tools

Jonny Ross Fractional CMO

Welcome to Episode 27 of the Website Mastery Podcast!

Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us!

Personal Branding: To Change Your Domain or Not?

Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone considering how to best use their personal brand for business advantage.

Key Takeaways:

• Understand when to use your personal name for better branding.
• Learn the impact of personal domains on future business scalability.

Cutting the Clutter: What to Remove From Your Website Now

In response to "13 Things To Remove From Your Website Immediately" by Andy Crestodina, Jonny and Pascal share their perspectives on outdated website elements that could be hurting your user experience.

Key Takeaways:

• Discover specific website features that should be eliminated to improve clarity and user engagement.
• Hear expert opinions on common website mistakes and how to avoid them.

Essential Tools for Every Website Manager

Explore indispensable tools that can revolutionize the way you manage and create content for your website. This segment introduces Cloudflare for enhanced security and Emojis Wiki for effective communication through visuals.

Key Takeaways:

• Learn about tools that can protect and accelerate your site.
• Get tips on using emojis correctly to enhance rather than confuse your message.

Action Steps to Immediately Improve Your Website

Jonny advises on implementing schema markup to boost SEO, while Pascal emphasizes the importance of refreshing your FAQs with visual storytelling to make your site more engaging and informative.

Key Takeaways:

• Steps to implement schema markup for better search engine recognition.
• Strategies to update your FAQs to address newer customer inquiries effectively.

Why Tune In?

• Practical advice: From optimizing your personal brand to enhancing website security and performance.
• Expert insights: Benefit from Jonny and Pascal's extensive experience in digital marketing.
• Interactive discussion: Engage with the co-hosts live and get your questions answered.

Join us for this information-packed episode to transform your website into a more effective tool for your business. For more insights and to join our community, visit 90daymarketingmastery.com and follow us for the latest updates and expert advice.

Chapters:

00:00:16 - Introduction - Introduction to the Website Mastery Podcast series, live streaming platforms, and the 90-day website mastery program.

Discussion on the importance of personal branding and domain name choices for businesses, including the pros and cons of using a personal brand name in the domain.

00:09:38 - Website Stories - Review and analysis of a video by Orbit Media on 13 things to remove from a website immediately, including a selection of 3 key points from the video.

Recommendation of CloudFlare for website performance, security, and SEO optimization, highlighting its benefits and ease of use.

00:23:42 - Website Call to Action - Discussion on the importance of schema markup implementation for search engine optimization and the review and refresh of FAQ sections on websites with a focus on visual storytelling.

Recap of the key topics covered in the episode and a call to action for viewers to use the episode as an agenda for their next website meeting.