111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

JFDI with The Two Lauras | For Freelance Social Media Marketers

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call with you who feels uncomfortable in not having a guarantee, what can you do? Well, in today’s episode, we’re covering what you can do to make them feel totally confident about signing on the dotted line, knowing that their social media will be well managed - and that going viral isn’t the be all and end all.

In this episode, we’re chatting about:

• Why we think you should never, ever make a results-based guarantee to a potential client
• Handling a potential client saying they want a guarantee or they’ll go elsewhere
• Three main ways you can get your clients feeling confident in you and your work
• What you can actually make a guarantee about!

Check out the full show notes here!

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