Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole-rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…
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محتوای ارائه شده توسط Jasravee Kaur Chandra. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jasravee Kaur Chandra یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain
Manage episode 442022815 series 3273085
محتوای ارائه شده توسط Jasravee Kaur Chandra. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jasravee Kaur Chandra یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
SUMMARY
The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations.
Highlights
🎯 The professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management.
💼 The episode underscores the significance of leadership in shaping a brand’s response to a crisis.
🗣️ It emphasizes the need for transparency and accountability, with the hosts urging brands to take responsibility for their actions and apologize for any harm caused.
🤝 They stress the importance of treating all individuals with dignity, regardless of their background, and protecting the planet as a stakeholder.
✨ The hosts highlight the benefits of building an authentic brand, one that consistently fulfills its promises, and the long-term positive impact it can have on a company’s success.
GUESTS
Shailendra Pratap Jain (Shelley ) is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. Well-known for his widely published scholarship in consumer psychology,
Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma..
Please visit their website https://brandtransgressions.com/
Book on Amazon https://www.amazon.in/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
INDEX
00:00 Preview & Introduction
01:21 Case Study - Maggie Noodles in India
04:59 Case Study - Boeing 737 Max Crashes
13:02 Tylenol - Best Practices in Crisis Management
22:45 Case Study - Philadelphia Starbucks Incident.
29:02 Case Study: Dolce & Gabbana 's China Controversial Videos
35:34 Brands that Prioritise Values over Profit -Ben & Jerry's, Patagonia, The Taj Mumbai
38:02 Key Principles for Effective Crisis Management
47:45 Rapid Fire with Shelley & Shalini
49:53 Connecting with Shailendra & Shalini
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
127 قسمت
122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
اشتراک گذاریManage episode 442022815 series 3273085
محتوای ارائه شده توسط Jasravee Kaur Chandra. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jasravee Kaur Chandra یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
SUMMARY
The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations.
Highlights
🎯 The professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management.
💼 The episode underscores the significance of leadership in shaping a brand’s response to a crisis.
🗣️ It emphasizes the need for transparency and accountability, with the hosts urging brands to take responsibility for their actions and apologize for any harm caused.
🤝 They stress the importance of treating all individuals with dignity, regardless of their background, and protecting the planet as a stakeholder.
✨ The hosts highlight the benefits of building an authentic brand, one that consistently fulfills its promises, and the long-term positive impact it can have on a company’s success.
GUESTS
Shailendra Pratap Jain (Shelley ) is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. Well-known for his widely published scholarship in consumer psychology,
Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma..
Please visit their website https://brandtransgressions.com/
Book on Amazon https://www.amazon.in/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X
INDEX
00:00 Preview & Introduction
01:21 Case Study - Maggie Noodles in India
04:59 Case Study - Boeing 737 Max Crashes
13:02 Tylenol - Best Practices in Crisis Management
22:45 Case Study - Philadelphia Starbucks Incident.
29:02 Case Study: Dolce & Gabbana 's China Controversial Videos
35:34 Brands that Prioritise Values over Profit -Ben & Jerry's, Patagonia, The Taj Mumbai
38:02 Key Principles for Effective Crisis Management
47:45 Rapid Fire with Shelley & Shalini
49:53 Connecting with Shailendra & Shalini
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
127 قسمت
همه قسمت ها
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In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why they’re changing everything we thought we knew about life, work, and identity. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com #GenZ #DigitalNative #FutureOfWork #SelfExpression #FinancialFreedom #Inclusivity #Hyperconnected #Activism #Authenticity #Collaboration #CoCreate #Memes #Marketing #BrandEngagement #ConsumerTrends #GenerationalShift #MindsetMatters #FreedomOverSecurity #IdentityEvolution…
1 126 - Alpana Parida on Nykaa, Tanishq & Tiivra - How Brands Are Redefining Beauty, Biking & Jewellery in India 1:00:09
1:00:09 
پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:00:09
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدAlpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders. She has over 25 years of experience in brand development, marketing, and merchandising working for brands like Nykaa, Tanishq, Amul etc.…
This podcast episode features Yves Boudreau, a Google technology leader, discussing the transformative potential of generative AI, specifically large language models (LLMs), for businesses, particularly in marketing and brand management. Yves Boudreau is the Head of Sales Engineering - Retail ISV at Google. Yves is a seasoned professional with extensive experience in the technology and telecommunications sectors. He has held various leadership roles, focusing on business development, strategic partnerships, and product management. In this podcast Yves emphasises the importance of understanding consumer language and using AI to analyse large datasets (e.g., call recordings) to gain deeper insights into customer needs and preferences. He advocates for using AI to create more effective marketing campaigns, improve customer service, and ultimately drive business growth. The conversation also touches on the importance of adoption strategies, ethical considerations, and the role of generative AI in creative fields. Practical advice is offered to both large and small businesses, highlighting the opportunities presented by generative AI while acknowledging the need for responsible implementation. Highlights of Conversation 🗣️ Understanding Consumer Voice: Generative AI allows businesses to analyse vast amounts of conversational data (call recordings, chats, reviews) to understand consumer language and preferences at scale, far beyond traditional methods. 📈 Data-Driven Marketing: LLMs help create more effective marketing campaigns by generating targeted messaging that resonates with consumers, using the actual language they employ. This leads to improved brand relevance and connection. 💡 Enhanced Customer Service: AI-powered analysis of customer interactions reveals previously hidden issues and allows for more effective, empathetic, and scaled responses, resolving problems more efficiently and improving customer satisfaction. 🚀 Small Business Empowerment: Generative AI tools offer cost-effective solutions for small businesses to gain deep customer insights, create compelling marketing materials, and optimize their operations, fostering growth and competitiveness. 🤝 Creative Collaboration: While not replacing human creativity, generative AI tools augment the creative process in advertising agencies, enabling faster development of storyboards, campaigns, and marketing materials. Connect with Yves on Linkedin https://www.linkedin.com/in/yves-boudreau-636959/ Email Yves at yboudreau@gmail.com, emailyves@google.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview of Conversation with Yves 02:31 Demystifying Generative AI 09:07 Google’s role in Adoption of Generative AI 13:47 Brand Relevance & Conversational Gen AI 22:44 Encouraging Adoption of Gen AI 29:58 SMBs Approach to Gen AI - Need for Experimentation 37:55 Creative Storytelling using Gen AI 43:27 Resource, Tool to Expedite Adoption of Gen AI 47:24 Rapid Fire - Personally Speaking with Yves 52:06 Connect with Yves Boudreau Yves' Recommendations During The Podcast for Catalysing Adoption 3B Framework: https://irrationallabs.com/blog/the-3b-framework-the-irrational-labs-approach-to-behavior-change/ Irrational Bootcamp: https://irrationallabs.com/learn/ Book from Will Leach: https://www.amazon.com/Marketing-Mindstates-Practical-Applying-Behavior/dp/1544512406…
Visit us at www.jasravee.com Email at jasravee@gmail.com
1 123 - Scott Rick on Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships 49:56
In this podcast Dr. Rick explores different spending styles, the impact on relationships, and how couples can communicate and manage their finances. He highlights the importance of understanding each other’s perspectives and finding a balance between shared and individual spending. The conversation delves into practical tips for managing money in relationships, raising children, and navigating the complex world of gifts and spending styles. Top 5 Highlights 1. Dr. Rick identifies two main spending styles: “tightwads” who experience anxiety around spending and “spendthrifts” who are more impulsive and enjoy the present moment. 2. He emphasises the importance of open communication about money and how it impacts couples. 3. Dr. Rick advises that parents be mindful of the messages they convey about spending and recognise that children learn more from observation than from words. 4. He stresses the value of thoughtfully chosen gifts as a means of showing appreciation and understanding in a relationship. 5. Dr. Rick suggests that couples find a balance between financial transparency and individuality to foster a healthy relationship. Dr. Scott Rick is a marketing professor at the University of Michigan’s Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon University, where he was a National Science Foundation graduate research fellow. He is author of Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships Connect on Linkedin : https://www.linkedin.com/in/scottianrick/ Scott's Book https://www.amazon.in/Tightwads-Spendthrifts-Navigating-Minefield-Relationships/dp/1250280079 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee…
1 122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain 53:50
SUMMARY The episode highlights the importance of leadership, accountability, transparency, and empathy in crisis management. The professors emphasise that brands need to proactively address potential transgressions and build a culture of authenticity to navigate challenging situations. Highlights 🎯 The professors use real-life examples like Boeing, Tylenol, Starbucks, and Dolce & Gabbana to illustrate the impact of brand transgressions and the importance of crisis management. 💼 The episode underscores the significance of leadership in shaping a brand’s response to a crisis. 🗣️ It emphasizes the need for transparency and accountability, with the hosts urging brands to take responsibility for their actions and apologize for any harm caused. 🤝 They stress the importance of treating all individuals with dignity, regardless of their background, and protecting the planet as a stakeholder. ✨ The hosts highlight the benefits of building an authentic brand, one that consistently fulfills its promises, and the long-term positive impact it can have on a company’s success. GUESTS Shailendra Pratap Jain (Shelley ) is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. Well-known for his widely published scholarship in consumer psychology, Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma.. Please visit their website https://brandtransgressions.com/ Book on Amazon https://www.amazon.in/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X INDEX 00:00 Preview & Introduction 01:21 Case Study - Maggie Noodles in India 04:59 Case Study - Boeing 737 Max Crashes 13:02 Tylenol - Best Practices in Crisis Management 22:45 Case Study - Philadelphia Starbucks Incident. 29:02 Case Study: Dolce & Gabbana 's China Controversial Videos 35:34 Brands that Prioritise Values over Profit -Ben & Jerry's, Patagonia, The Taj Mumbai 38:02 Key Principles for Effective Crisis Management 47:45 Rapid Fire with Shelley & Shalini 49:53 Connecting with Shailendra & Shalini Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/…
1 121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus 1:10:35
1:10:35 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:10:35
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدKaruna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park. 1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s Fynd Nature’s Fynd’s story began with a NASA research project aimed at understanding how life could survive in extreme environments. This research led to the discovery of a remarkable fungus thriving in Yellowstone National Park’s volcanic springs. 2. Revolutionising Protein: A New Frontier in Nutrition Nature’s Fynd’s fungus can produce protein in just 3 to 4 days, compared to the months or years required by animals and plants. This rapid growth makes it a game-changer in meeting the dietary needs of a growing global population. The protein is also incredibly nutritious, containing 50% protein, 30% fiber, and a variety of vitamins and minerals. Additionally, the fungus thrives in an acidic environment, eliminating the need for antibiotics, pesticides, or hormones, making it a cleaner and healthier protein source. 3. Marketing the Unthinkable: Turning Fungi into Food One of the biggest challenges Nature’s Fynd faced was convincing consumers to embrace a fungus-based food. The company focused on taste, understanding that no matter how sustainable or healthy a product is, it must taste good to succeed. Nature’s Fynd built its brand around the Explorer archetype, a rare identity in the food industry, which aligned perfectly with their innovative story of pioneering new territories in food production. Through strategic branding and storytelling, they successfully shifted the narrative from “weird” to “wonderful.” 4. Launching in a Pandemic: Nature’s Fynd’s 2020 Debut Nature’s Fynd was set to launch in March 2020, just as the COVID-19 pandemic began. While this timing seemed unfortunate, it turned into an opportunity as consumers sought innovative solutions during the crisis. The brand’s message of optimism and innovation resonated with consumers, making their launch a symbol of hope in uncertain times. 5. Navigating Consumer Skepticism: Building Trust with Taste Understanding that taste is the top priority for consumers, Nature’s Fynd focused on making their products delicious to gain acceptance, even among skeptics of fungi-based food. Early market research revealed that younger, more open-minded consumers were the most interested in the product. By carefully segmenting the market, the company effectively targeted the most promising customer groups. Recognizing the deep cultural connection people have with food, Nature’s Fynd introduced their product in familiar forms like yogurt and cheese spreads, easing the transition to fungi-based foods. Karuna Rawal is the CRO & CMO of Nature's Fynd. Karuna is an accomplished brand builder and Emmy award winner with 25 years of success transforming the world’s most iconic brands. Connect with her on Linkedin https://www.linkedin.com/in/karunarawal/ Visit Nature's Fynd https://www.naturesfynd.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Karuna 02:18 NASA Discovery: From Space to Earth’s Future 05:23 Fungi Protein: Nature's Fynd Launched During a Pandemic 12:46 Segmenting the Market: Who Wants to Eat Fungi? 21:08 Content Pillars: Education , Lifestyle, Health, Taste 30:06 Challenge of Habit Change: Yogurt, Cheese, and Beyond 45:38 Food, Creativity, and Sustainability: The Explorer Archetype 51:01 Aligning the Brand with Company Values 52:52 Marketer’s Journey: #likeagirl 01:04:35 Rapid Fire with Karuna Rawal 01:08:30 Connect with Karuna Rawal…
Dr. Zak shares his findings on how immersion can be used to create better ads, improve training and education, and even enhance personal well-being. Dr. Paul J. Zak is a Professor of economics, psychology and management at Claremont Graduate University. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness. Highlights of Conversation Immersion, not “liking,” is the key to effective communication: Dr. Zak explains that people may consciously claim to like something, but their brain’s unconscious response reveals a different story. Immersive Experiences are Social : Dr Zak explains that extraordinary experiences arise from understanding social value. Positive social interactions create loyalty and enhance overall experience. Immersive ads lead to sales bumps: Dr. Zak shares examples of ads that were initially disliked but ultimately drove sales due to their high immersion levels. He says ""High immersion ads that are not very likable can still be compelling to your brain." Immersive 'Flavoured Diet Coke' ads in 2018 , were not well liked but led to a significant sales bump. Place ads during Peak Immersion Moments: Successful advertising should place branding and calls to action during peak emotional moments within the narrative, rather than at the end when immersion is typically lower. The future of advertising is immersive: Dr. Zak suggests that advertisers should focus on creating shorter, impactful ads that evoke strong emotions and leave a lasting impression on viewers. He says "Immersive ads create memorable experiences that drive behaviour." He advises advertisers to learn from movie trailers which often tell half a story, leaving the resolution to drive ticket sales. The Tuesday app promotes emotional fitness: Dr. Zak’s team has developed an app that provides daily goals for social interaction and tracks emotional well-being. Connect/Follow Paul on Linkedin https://www.linkedin.com/in/paul-zak-91123510/ Paul's website https://www.getimmersion.com Paul's Book on Amazon https://www.amazon.in/Immersion-Science-Extraordinary-Source-Happiness/dp/1544531958 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com 00:00 Preview & Introduction to Dr. Paul Zak 02:41 Neurological Immersion: What Does It Really Mean? 05:05 How Do We Measure Immersion? 06:11 The Moral Molecule: Why Oxytocin is the Key to Social Behaviour 09:30 Creating Peak Immersion Experiences 12:30 80-20 Rule, Why Being Empathic Makes Good Business Sense 19:35 Neurological Immersion in Ads: The Game-Changer for Marketing 22:34 Why Do We Love the Weirdest Ads? Liking Is Not Enough 25:13 Attention is Dead, Immersive Ads Sell: The Diet Coke Case Study 28:57 Why Do Most Ads Fail to Impact Sales? The Importance of Attention and Narrative 32:43 Six-Word Stories: Can Bumper Ads Be Truly Immersive? 35:38 What Advertising Can Learn from Movie Trailers, Thrillers 39:22 Repeat Viewing of Guinness' Empty Chair: The Perfect Example of an Immersive Ad 42:48 Tuesday's Not Just for Tacos: Introducing the Emotional Fitness App 47:11 Rapid Fire with Paul Zak 49:06 Connect to Dr. Paul Zak Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #Immersion #Neuromarketing #CustomerExperience #BrandTrust #Immersionresearch #ImmersionMarketing #CustomerTransformation #ConsumerPsychology #neuroscienceinsights #Neuroeconomics #DigitalHealth #Neuropsychology #Neuromarketing #BrainScience #neuroscience…
1 119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle 1:03:02
1:03:02 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:03:02
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدThe conversation delves into Proshanjit Dey's (PD) experiences with marketing of nutrition at Dr Reddy's, Kellogg's & Nestle. PD emphasises the importance of understanding the consumer’s cultural context and needs, especially when marketing nutritional products. He shares insights from his experience with Dr. Reddy’s, Kellogg’s, and Nestle, showcasing how a deep understanding of the consumer can lead to successful product launches and brand positioning. PD highlights the importance of science and evidence-based marketing, particularly when dealing with condition-specific nutritional products. He emphasises how crucial it is to work with doctors and healthcare professionals to ensure the credibility and efficacy of nutritional products for target audiences. PD believes that mothers are the key drivers in shaping the nutritional choices of children. He underlines the importance of a mother’s role in introducing diverse food flavours early, promoting healthy habits, and combatting the challenges of picky eating. Finally PD shares his passion for mindfulness and mindful communication. He believes that mindful living can create a more harmonious and authentic existence, highlighting the importance of aligning our words with our actions. Proshanjit Dey or PD is the Vice President of Marketing (Strategy & Innovation) at Aditya Birla Group, leading corporate strategy and innovation for home segment brands like Ultratech Cement and Hindalco. With over two decades of experience, he has expertise in marketing, sales, branding, digital transformation, and business development. Proshanjit has successfully launched several products in the nutrition and nutraceuticals space, for companies like Dr Reddy's, Nestle & Kellogg driving growth in India and emerging markets. He co-founded the Global Society for Digital Transformation and is a Lean Six Sigma Black Belt, TEDx speaker, and a lifelong learner with multiple postgraduate diplomas in innovation and digital business. Connect with him on Linkedin https://www.linkedin.com/in/proshanjit-dey-ab524926/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Proshanjit Dey 03:39 Marketing 4.0 - From Mass Media to Micro-Moment Marketing 09:17 Dr Reddy's Celevida Caselet -Marketing Diabetes Supplements 23:20 Kid's Nutrition - Dr Reddy's Launch of Celehealth & Gummys 33:35 Kellogg's Masterbrand & Breakfast Cereals Launch in Asia 40:42 Mother's Struggle with Child's Nutrition - How Can Flavoured Bridging Solve the Struggles of Child Nutrition? 43:48 Nestle's Baby Food Cerelac - Making the Category Relevant Again 51:01 Indian Food Plate -The Science Behind Indian Nutrition 52:49 What Does it Mean to Live Mindfully? 58:06 Rapid Fire - Personally Speaking with Proshanjit Dey 01:01:29 Connect with Proshanjit Dey Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #MarketingNutrition #NutritionMarketing #NutritionalSupplements #KelloggsCereals #KelloggsBrand #DrReddysProducts #KelloggsMarketing #DrReddysMarketing #NestleMarketing #FoodMarketing #HealthFoodMarketing #FunctionalFoods #CelevidaMarketing #NutritionInnovation #HealthTrends…
In a world overflowing with notifications and updates, how do you cut through the noise? Ben Guttmann emphasises on clear messaging as a way to get attention, salience and salience. Clarity or simplicity emerges as the beacon guiding us toward effective communication. Ben also gives his insights on how to design simple & clear messages. He answers questions like What defines a simple message? Why is clear messaging essential in various contexts? What are the five dimensions of clear messaging? How does design play a role in crafting clear messages? What strategies can minimize friction in communication? How does empathy contribute to effective communication? Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 best-selling authors. He is the author of the book - "Simply Put: Why Clear Messages Win―and How to Design Them." Connect with Ben Guttmann on Linkedin https://www.linkedin.com/in/benguttmann/ Visit Ben's Website. https://www.benguttmann.com/ Ben's Book on Amazon https://www.amazon.com/Simply-Put-Messages-Win_and-Design/dp/1523004681 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Ben Guttmann 03:03 What is a Simple Message 05:18 When Messages Click - Are Perceived & Understood 06:49 Perception vs. Salience: Crafting Messages That Resonate 07:30 Why Brains Prefer Simple - Fluency 11:04 Why Complicated Fails -The Art of Ruining Organizations 15:23 Unveiling Design Principles: Benefits vs. Features 18:35 Keeping it Complicated is Dangerous, Selfish & Cowardly 24:51How to Design a Simple Message - 5 Design Principles 27:24 Focus: The Walmart Example of Design Principle 30:31 Salience: Harnessing the Power of Contrast 33:33 Empathy in Design: Connecting with Your Audience 35:31 Minimalism: Reducing Friction for Maximum Impact 37:51 Simple is Not Easy 39:06 Future of Communication: The Rise of Simplicity 43:18 Rapid Fire - Personally Speaking with Ben 47:25 Connecting with Ben Guttmann Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith #SimpleIdeas #SimpleCommunication #BoldMessaging #CompellingMessages #ClearMessaging #EffectiveCommunication #Marketing101 #ContentMarketing #BrandStorytelling #storytelling #marketingcommunications #ContentMarketingTips #StrategicCommunication#AudienceEngagement #branding101…
The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected. Phil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences Throughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches. Connect with Phil on Linkedin https://www.linkedin.com/in/philmershon/ Phil's Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Phil Mershon 02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions 05:06 Disney Theme Parks - Peak Experiences & Moments 10:09 Customer Journey - Peak & Valley Experience 14:58 DRIED Overcoming 5 Negative Forces for Transformative Events 24:18 Personalization of Event or Experience 27:25 Intentional Design: Crafting Meaningful Experiences 35:25 Embracing Transcendent Moments 41:44 Making Virtual Experiences & Community Building Memorable 47:30 Rapid Fire - Personally Speaking with Phil Mershon 49:25 Talent Show 50:32 Connect with Phil Mershon Creating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W’ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments. Standing Out in a World of Distractions In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally. Memories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding. Peak Experiences: Lessons from Disney Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees. However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency. Transformative Event Design: Overcoming Negative Forces Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement. Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation. By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making. Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith\Website : https://jasravee.com/ #eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning…
1 Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture 1:03:06
1:03:06 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:03:06
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدExplore the challenges, strategies, and learnings behind the two iconic campaigns that you worked on Ariel's 'Share The Load' & Idea's 'What and Idea Sirji' ? How has the meaning of leadership evolved in this dynamic advertising and marketing landscape? What defines a positive agency culture for you ? How can we cultivate future-ready talent within agencies? Suraja Kishore answers the above questions and many more as he takes a masterclass on developing iconic campaign & thriving agency culture. Suraja Kishore is the CEO- BBDO & teamX India (Omnicom x Mercedes-Benz). He has worked as a senior leader at McCann, Publicis Group, Lowe Lintas & Mudra. He is good with managing P&L, driving growth agenda, nurturing client relationships, encouraging inclusion & diversity at workplace and building long term brands and profitable business. Connect with Suraja on Linkedin https://www.linkedin.com/in/skshapingfuturethinking Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Suraja 03:32 What an Idea Sirji ! Revisited: The Iconic Idea Campaign 12:22 Carrying the Idea Campaign Forward 19:09 Share the Load: Ariel's Empowering Campaign 31:08 Beyond Laundry : The Purpose & Social Impact of #sharetheload 37:04 Share the Load - For the Youth & Social Media 44:19 Culture: Shaping and Navigating 49:40 Leading in the Age of Disruption 58:19 Rapid Fire: Getting Personal with Suraja Kishore 01:01:25 Connecting with Suraja Kishore Through his insights and experiences, Suraja Kishore provides a glimpse into the thinking behind iconic campaigns for Ariel's 'Share the Load' and Idea's 'What an Idea Sirji'. He discusses his view on leadership and the importance of nurturing a culture that inspires change. Confessions Over Insights Ariel's 'Share the Load' campaign's foundation lies in the raw confessions of individuals, not just insights. This approach strips away societal facades, revealing the true hypocrisies that exist. The campaign challenges societal norms and aims to ignite cultural change, addressing issues like patriarchy through everyday decisions. Creating Value Beyond Campaigns Kishore emphasizes the need for agencies to focus on creating value rather than just campaigns. Clients who trust in this philosophy reap the rewards of authentic engagement. Brands, according to Kishore, act as magnets, attracting individuals who resonate with their beliefs. This attraction forms the basis of brand loyalty and advocacy. Cultural Strategy Over Brand Purpose Kishore advocates for a shift towards cultural strategy over brand purpose alone. In a rapidly evolving landscape, brands must align with broader cultural shifts to remain relevant. He underscores the significance of cultural resonance, highlighting 'What an Idea Sirji' campaign of Idea which looked at the transformational societal impact of a mobile. Leadership & Culture Leadership, to Kishore, transcends titles and designations. It's about actions, contributions, and fostering a culture of listening and mentorship. He emphasizes the value of collective wisdom within organizations, acknowledging the wealth of insights and experiences each team member brings to the table. Kishore underscores the importance of nurturing a culture of openness, authenticity, and accountability within organizations to drive meaningful change. Campsite One Link : https://campsite.bio/jaggedwithjasravee…
1 Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective 42:01
Content is like apparel. In context of this analogy, why do you say content should be treated like Chanel, as an enduring asset? Please explain for my audience how high impact comes from identifying big ideas? What are the common misconceptions here? Same concept, different angles. Could you share some examples to explain this ? How should one identify big ideas? What are the 4 objections? How can content overcome these proactively? Purna answers the above questions and more as she takes a masterclass in content marketing. Purna Virji is the author of High-Impact Content Marketing and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero. Please connect on Linkedin - https://www.linkedin.com/in/purnavirji/ Her Book on Amazon - https://www.amazon.in/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com The discussion covers the Purna focuses on the importance of repurposing content, understanding the audience, and aligning marketing and sales efforts to achieve business goals. The Key Highlights 📝 Repurposing top-performing content instead of creating new content from scratch can be a strategic approach. 💡 Understanding audience behaviour and preferences is crucial for creating impactful content and campaigns. 📊 Analytics can provide valuable insights into audience behaviour, helping to optimize content and posting strategies. 🛠️ Talking to existing customers and understanding their motivations can inform marketing strategies and messaging. 🌍 Advocacy and community building can be key in engaging the audience and driving meaningful interactions with the brand Index 00:00 Preview & Introduction to Purna Virji 02:21 Repurposing Content - Needs to Be Enduring Like Chanel 06:25 Content Assets are like a Capsule Wardrobe 07:04 Big Idea & Content Marketing 10:11 One Big Idea & Its Many Uses - Spotify Unwrapped, Apple etc 17:45 Where Do You Start with Repurposing Content 22:05 Understanding Your Audience for Content Marketing 29:55 Tools for Understanding Audience - Primary Research vs Analytics 33:53 Four Type of Objections by Customers that Content Needs to Address 38:48 Rapid Fire - Personally Speaking with Purna Virji 40:56 Getting in Touch with Purna Virji Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #RepurposeYourContent #ContentMarketingMasterclass #ContentMarketingTips #MarketingHacks #ContentMarketingStrategy #ContentMarketingExpert #SpotifyUnwrapped #BrandCampaignGoals #ContentStrategy #CreateKillerContent #AudienceResearch #ContentChannels #ContentAsset #SalesAlignment…
1 Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study 45:50
In a sea of brands, the Meaningful Brands Study dives deep to find those with true substance. What's the core compass guiding this research, and how vast is its impact? What does it mean to be a meaningful brand in the current times? 222% market outperformance is mind-blowing. How do meaningful brands weave purpose into profits, and can this be replicated? Gen Z holds the key to tomorrow's economy. What makes brands truly meaningful in their eyes ? What is the Me-conomy? Does it change how we approach strategizing for brands? Please elaborate with examples What are the key ‘me’ benefits/ principles that top Meaningful Brands deliver on (ref 2023 report)? The Meaningful Brands Study is powerful, but how does Havas leverage it to guide clients beyond insights? Sanchita answers the above questions and many more as she takes us on a journey of how cultural and societal forces are changing what it means to be meaningful for brands.Sanchita Roy is the Chief Strategy Officer at Havas Media Group, India. Sanchita is a consumer behavior specialist with over 21+ years of experience in research & insights, communication planning, Data science & brand strategy, having diverse category experience from FMCG to Telecom to Automobiles to Tourism. Please connect with her on Linkedin https://www.linkedin.com/in/sanchita-roy-2b5aabb/ Email her at sanchita.roy@havasmedia.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative, India. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Index 00:00 Preview & Introduction to Sanchita 02:18 Purpose and Premise of the Meaningful Brand Study 08:15 Why Meaningful Brands Outperform the Market 12:21 Consumer’s Search for Meaning and Expectations from Brands 14:29 Purpose vs. Meaning, Covid Rebooted: How Our Values Shifted 15:23 Rise of Me-conomy - Purpose Becomes Personal 20:47 Gen Z - Search for Meaning Amongst the Youth 24:11 Meaningful Today is Being Personal- Examples of Mattress & Auto 32:02 From Age of Cynicism to Me-conomy - How Covid Changed Us 36:38 Brand Meaning Makeover: How to Use Meaningful Brand Study 39:52 Applying the Study to a Global Fast Food Brand 43:07 Rapid Fire - Personally Speaking with Sanchita Roy 44:44 Connecting with Sanchita Roy Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/ #meaningfulbrands…
1 Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation 45:32
What is the concept of Laddering and the 5 Whys ? How does one craft content that converts?Please explain with a case study or example. In an AI-driven era, how does content marketing need to evolve? How does one make content authentic, engaging, and relatable to engage both robots and humans? B2B Marketing: What is the distinction between demand generation and lead generation? How does one balance both approaches for sustainable success? Eric answers the above questions as he takes us on a journey of how to achieve marketing excellence. Eric Holtzclaw is a Founding Partner and Chief Strategist of Liger Partners. Eric evaluates businesses to improve products, services, support and marketing strategies for overall effectiveness. Connect with Eric on Linkedin https://www.linkedin.com/in/eholtzclaw/ Eric's Company Website https://ligerpartners.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Index 00:00 Preview & Introduction to Eric 02:35 Unlocking the Power of 'Laddering' in Qualitative Analysis 08:50 5 WHYs, Case Study on the Cruiseliners Industry 12:52 Why Personas Don't Age 14:30 Content That Converts: The Art of Captivating Your Audience 19:39 Content - 80% Promotion, 20% Creation 21:50 BATCOM Model of Marketing 25:54 Content is Like a Magazine Of Your Company 28:12 Curate vs. Create: Navigating Content in the AI-Driven Era 31:44 Demand Generation is Not Lead Generation 38:30 Similarities Between Marketing & Entrepreneurship 44:01 Rapid Fire - Personally Speaking with Eric Holtzclaw 44:08 Connecting to Eric Holtzclaw In the fast-paced world of marketing, the 80/20 rule, laddering, content creation, and lead versus demand generation are essential concepts. Effective marketing requires not only a solid strategy but also adaptability and a deep understanding of consumer motivations. By leveraging these principles and staying attuned to the ever-changing marketing landscape, you can craft compelling campaigns that resonate with your audience and drive business success. Unlocking the Secrets of Laddering Laddering is a technique used in qualitative market research to delve deeper into consumer motivations.It involves asking "why" repeatedly to uncover the root of consumer decisions. Laddering helps move beyond surface-level responses and exposes the underlying motivations. Don't settle for the first answer; keep digging to reveal the true driving factors. The Art of Content That Converts Creating content that converts is the ultimate goal for marketers.Conversion goes beyond engagement metrics like likes and shares; it's about driving action. Video-based content is a versatile format, as it can be repurposed into various other content types. Content should be adaptable, allowing you to use it in different channels. Curation is becoming more critical in content creation. It's about finding and sharing valuable existing content, rather than creating everything from scratch. Lead Generation vs. Demand Generation Lead generation focuses on identifying potential customers and capturing their interest. Demand generation concentrates on brand awareness and creating a need for your product or service. B2B companies often need both lead and demand generation strategies. The two approaches serve different purposes in the buyer's journey.Consumers may not be ready to buy immediately, but capturing their information allows for future engagement. Recognize that lead generation is the beginning of a longer relationship-building process.…
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