Generation: Margaret Jobling (Natwest) | Marketing That Actually Drives Revenue

Investor Intelligence

Brought to you by our sister podcast, Generation (Spotify) (Apple Podcasts).
Time and time again, marketers get stuck in the same dilemma. How do I really show ROI for my marketing spend?

Today, Max is joined by Natwest CMO Margaret Jobling, who shares her powerful blueprint for maximizing ROI through a balance of brand building, performance, and experimentation.

With a career spanning iconic brands like Cadbury’s, British Gas, and Bird’s Eye, Margaret reveals how to break free from “rearview” marketing, and drive real business impact.

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