Why entrepreneurs ignore an aging America - at their peril

Instigators of Change

After tennis great Serena Williams announced her retirement from tennis, she tweeted out an article from Joseph Coughlin, head of the MIT AgeLab. Williams said she wasn’t retiring - she was “forever evolving.” And Coughlin believes that Williams’ sentiment is a sign of the times. Average Americans are getting older. They’re living longer. They want to evolve. And, by the way, they hold the vast majority of the nation’s wealth. But many entrepreneurs, investors, and corporate leaders still believe they should market to young people. And that’s despite the fact that Americans have been having fewer kids for decades, meaning that young people are in short supply. Coughlin joins us for a reality check - and a look at an enormous (and growing) opportunity.