EP: 56 The Power of Personal Stories - Connecting You and Your Brand to Community - with Shira Lankin Sheps

Inspired by Purpose with Dr. Azi Jankovic

Shira Lankin Sheps, the creator and CEO of the Layers Project speaks with us about the power of personal story telling to connect your audience with you and your brand.

In this episode, she talks about her journey in creating and producing her magazine in which she has written the personal stories of hundreds of women and addressed topics previously unaddressed in her community.

She explains that while it's crucial to be your authentic self, not everything is fit for sharing.

Learn what to share and how to share it for maximum impact.

To connect with Shira and learn about her work, visit The Layers Project Magazine.

You can also download a free guide and workbook on utilising the power of story to connect with your audience and grow your brand right here.

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Enjoy the episode,

Azi ​✨