Engaging Diverse Audiences, Building Trust, and Embracing Uncertainty: How Can Scientific Research Be Best Made Accessible in Today's Dynamic Media Landscape?

Insights Xchange: Conversations Shaping Academic Research

Meagan Phelan, Communications Director, Science Family Journals, American Association for the Advancement of Science (AAAS) joins Nikesh Gosalia for an insightful discussion about the myriad challenges in science communication. They explore the balance between media coverage and scientific accuracy, the role of alternate formats in simplifying complex ideas, and the importance of building public trust in the face of rising fraudulent practices. Meagan discusses strategies to improve communication between researchers and policymakers, along with the need to embrace uncertainty in scientific research. She also talks about the importance of authors engaging with global media groups to increase their visibility, and how their expectations are changing in response to the shifting media landscape. The conversation concludes with practical advice for researchers and industry stakeholders.
Nikesh Gosalia:

https://www.linkedin.com/in/nikeshgosalia/

https://twitter.com/NikeshGo

Meagan Phelan:

https://www.linkedin.com/in/meagan-phelan-b1860b4/

https://twitter.com/MeaganPhelan
Show notes:

Thank you for listening! Here are links to some of the things that Meagan Phelan and Nikesh discussed in the podcast. We would love to hear from you, so feel free to drop a line at [e-mail]
American Association for the Advancement of Science | https://www.aaas.org/
Impact Science | https://www.impact.science/
Science | https://www.science.org/journal/science
Science Press Package | https://www.aaas.org/news/science-press-package
Proofig (image checking tool) | https://www.proofig.com/
AAAS Science and Technology Policy Fellowship | https://www.aaas.org/programs/science-technology-policy-fellowships
The Conversation | https://theconversation.com/global
Fulbright Scholarship | https://fulbrightscholars.org/

Insights Xchange is a fortnightly podcast brought to you by Cactus Communications (CACTUS). Follow us:

• LinkedIn /cactus-communications
• Facebook /CactusCommunications
• Twitter @Cactusglobal
• YouTube @CactusCommunications