5. How do you make AI work for you? Insight Story

Insight Story: Tech Trends Unpacked

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Effective use of artificial intelligence (AI) and machine learning can mean a huge competitive advantage for your business. But a recent survey found that only 10 percent of companies using AI were getting decent returns on their investment. How do you make sure you get the most out of this powerful and fast-developing tech? We have some answers. Guests:

● AI expert Dr. Romesh Ranawana (Sri Lanka)

● Amanda Cromhout (South Africa) of customer loyalty consultants, Truth

Romesh discusses how businesses can make sure they’re changing in response to how their customers are change.

Amanda explores the important role AI plays in customer loyalty programs, and suggests how companies can use their data to better connect with customers.

Fabio Assolini, Head of Research in Latin America for Kaspersky’s Global Research and Analysis Team, talks about how AI is enabling different kinds of cybercrime and what businesses can do to protect themselves.
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For more stories from Insight Story guests and about AI:
http://www.kaspersky.com/SecureFutures
For one cybersecurity ecosystem for all your needs:
https://www.kaspersky.com/enterprise-security
Other Kaspersky audio series:
Fast Forward by Tomorrow Unlocked
https://open.spotify.com/show/4louNLDSIktOBvO9wfmHmf
Kaspersky Transatlantic Cable Podcast
https://open.spotify.com/show/1VGCKlOoQ9C24dJiCHGTK5

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