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WHAT IS AGRI-TECH PSYCHOTHERAPY? with Dan Schultz
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Manage episode 396144128 series 2812919
محتوای ارائه شده توسط Chris Biddle. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Chris Biddle یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Dan Schultz describes himself as an agribusiness psychotherapist - an eye catching description if there ever was one
Without the need for a ‘patients’ couch, Dan helps agri-tech companies around the world think differently about how they market and commercialise their products for this new software driven age.
He says that the evolution of agriculture will be more about the evolution of business models than new pieces of equipment or technology.
Despite that, Dan is not an exponent of ‘in with the new, out with the old’.
“Although we will be working in this super, highly technical software age, the one thing that is never going to change is that you are selling to a farmer, you are selling to a business, you are selling to a person’
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