024 - Dennis Brown - How I Made $20 Million Using LinkedIn

Influence with Brad Harker - Interviewing business leaders, innovators, and entrepreneurs.

“You only get one chance to make a good first impression .”

LinkedIn has nearly half of a billion users and the majority of them have no idea of it's potential. My guest, Dennis Brown, is a LinkedIn & Social Selling Expert and is the author of "7 Habits of Highly Successful Linkedin Users." Dennis is here to share the strategies he has developed that have helped him use LinkedIn to make more than $20 million dollars with his company. In this episode we talk about:

• 5 Strategies to get more out of LinkedIn:
  • Strategy 1 - Letting people see who you are - and leverage a profile that is built to attract your target audience.
  • Strategy 2 - LinkedIn for Sales professionals - How to gather intelligence and warm up your leads.
  • Strategy 3 - How to use LinkedIn to get a job
  • Strategy 4 - Build your profile to funnel customers into your model - "Become a farmer, not a hunter"
  • Strategy 5 - A Winning Publishing Strategy
• 2 common LinkedIn mistakes most people are making:
  • Issue #1 - Linked in is not a resume - it is a credibility and rapport building tool
  • Issue #2 - Most people don't understand how to use linkedin to drive business.

"Linked in is no different than a big global networking event that allow you to hyper target your perfect customer avatar, gather sales intelligence, and then reach out a connect with them." -Dennis Brown