Episode 29 - Dan Allford & Johnny Tyler on Industrial Video Marketing and LinkedIn

Industrial Growth Institute

Episode 29 - Industrial Marketing Strategy Texas Style! ARC Specialties Dann Allford and Johnny Tyler discuss how to STOP Wasting Time on Industrial Marketing Strategies That Fail

Summary

Just Get it Done!

TEXAS Sized industrial marketing built on engaging video content on YouTube and LinkedIn.

Dan & Johnny emphasize the importance of authenticity and passion in their videos, and they believe that reaching the right audience is more important than the number of views.

The duo also discuss:

• the value of experimentation and the willingness to make mistakes in their content creation
• blending technical information and human interest stories with opinion
• the power of partnerships and giving credit where it's due
• value of LinkedIn and video content to build awareness and trust with their audience
• the power of informative and engaging videos that showcase their expertise in industrial automation
• how knowledge sharing attracts both vendors and end users, creating a strong network of potential customers.

Dan discusses how their sales team is persistent and patient, willing to invest time in potential opportunities even if they are not immediately qualified. Johnny Tyler, translates Dan's ideas with editing and producing videos, ensuring they are cohesive and visually appealing.

The pair find that building awareness and trust is better than direct lead generation. Dan speaks at industry events to establish thought leadership. Both agree on the importance of consistency in content creation and encourage companies to just start creating content and not wait for a perfect process.

Takeaways

• Creating engaging video content on YouTube and LinkedIn is an effective way to reach and connect with potential customers.
• Authenticity and passion are key in creating successful video content.
• Experimentation and the willingness to make mistakes are important in content creation.
• Covering a wide range of topics, including technical information, human interest stories, and opinions, can help build thought leadership and engage a diverse audience.
• Partnerships, LinkedIn and video content help build awareness and trust with their audience
• They focus on creating informative and engaging videos that showcase their expertise in industrial automation
• They have a strong partnership with their vendors, who help spread their message to the end users
• They emphasize the importance of perseverance and intuition in sales
• They have a strong presence at trade shows and speak at industry events to establish thought leadership
• They believe in giving back to the industry and are open to sharing their knowledge and expertise

Takeaway Quote from Dan Allford

• "Arc thrives on problems and invites companies to bring their problems to challenge them."

Takeaway Quote from Johnny Tyler

• "Start making digital content. We are thought leaders in this industry."

Check out ARC Specialties' website

LinkedIn: Dan Allford , Johnny Tyler, and Ed Marsh

Twitter: ARC Specialties and Ed Marsh

Instagram: ARC Specialties and Ed Marsh

YouTube: @ARCSpecialties and @EdMarsh

Show Transcript

Chapters

00:00 Introduction to Arc Specialties and their Approach to Marketing
03:03 Engaging Industrial Marketing: The Power of Video Content
06:32 Authenticity and Passion: Keys to Successful Video Marketing
09:32 Experimentation and Mistakes: The Path to Effective Content Creation
18:32 Building Relationships and Expanding Reach through Partnerships
38:58 Building Awareness and Trust with LinkedIn and Video Content
40:06 Perseverance and Intuition in Sales
42:19 The Power of Partnerships in Spreading the Message
46:20 Recognizing Longevity and Employee Appreciation
48:34 The Impact of Trade Shows and Booth Design
51:31 The Time Commitment for Video Production
52:46 The Benefits of Speaking at Events
54:06 The Importance of Consistency in Content Creation
55:28 Giving Back to the Industry and Sharing Knowledge Wondering how industrial marketing strategy, tactics and sales fit together? Check out my Overall Revenue Effectiveness Framework - free diagnostic download #IndustrialMarketingStrategy #IndustrialMarketing #ManufacturingMarketing #MarketingForManufacturers #TradeShowSales #TradeShowMarketing #VideoMarketing #YouTubeMarketing #Welding #DanAllford #Robots #Cobots #authenticity #InboundMarketing #DemandGeneration #LeadGeneration