Bootstrapping Ticket Tailor to £6m ARR, selling and repurchasing the company, losing motivation and more - Jonny White

Indie Bites

Jonny White is the founder of Ticket Tailor, a platform for selling tickets online doing over £6m ARR and growing. Jonny founded Ticket Tailor in 2011, grew it to £2k MRR and then sold it to a company called TimeOut a short while later. After a few stagnant years at TimeOut, Jonny then bought the company back to make the lifestyle business he’d always wanted. After hitting all his goals, Jonny made the decision to build out a team and bootstrap the company to profitability and beyond. Now with a team of 20+ people, Jonny has a whole new set of challenges he’s dealing with, which we dig into in this episode.

Get the hour long episode here: https://indiebites.com/membership

Timestamps

• 00:00 Intro
• 01:51 - Jonny's background
• 02:48 - The idea for Ticket Tailor
• 04:39 - Getting those first few customers
• 05:14 - Reaching £2k MRR and considering fundraising
• 06:34 - Selling the company
• 08:00 - Buying back Ticket Tailor
• 09:17 - Post buy back
• 11:13 - Hiring a team / going beyond a lifestyle biz
• 12:12 - COVID
• 13:59 - Losing motivation post-covid
• 15:45 - Recommendations

Recommendations

• Book: Donut Economics
• Podcast: Missing Cryptoqueen
• Indie Hacker: Pietro Saccamani

Follow Jonny

• Twitter

My links

• Twitter
• Indie Bites Twitter
• Indie Bites YouTube
• Join the membership
• Personal Website
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)
• This Indie Life Podcast

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