22: Poppy Mason-Watts on Impact at 'Waterbear' Network

IN HER LENS

Poppy Mason-Watts (she/her) is the Amsterdam-based, Chief Growth & Impact Officer at "Waterbear Network." WaterBear is a free interactive multimedia platform that allows you to watch inspirational and award-winning content, interact with hundreds of nonprofits, and take action instantly to improve our future on this planet. She leads and shapes the strategy for all impact and growth scopes across WaterBear’s community, alongside building the active user base. As one of three company directors and part of the founding team, Poppy works with the senior global leadership team to oversee operations, company culture, investor relations, capital raising and scaling the team. She is also a board member at the UN Global Compact Network Netherlands with a mission "to mobilize a movement of responsible companies and stakeholders to create the world we want."

In this episode, Poppy and Nadine talk about Waterbear's aim to leverage the power of entertainment to provoke positive action. Poppy talks about how the company has continued to develop as a start-up and how it creates space for bigger brands to invest in impact and new work. Poppy’s opens up about her view on decentralizing production models and incentivizing impact metrics.

This episode refers to the following works and companies: Waterbear Network, LinkedIn and Instagram. Poppy's rant on LinkedIn can be found here.

Poppy Mason-Watts (she/her) is the chief growth and impact officer of Waterbear Network; a marketing and communications professional based in Amsterdam, The Netherlands.

Nadine Reumer (she/her) is an actress and producer based in Amsterdam.

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