EP08 - Sarah Brazier

I Used To Be Crap At Sales

From Center Stage, Scripts and SDR Struggles, to Successful Sales Leadership at Gong.
The captivating story of how Sarah Brazier’s acting roots helped her to weather the storms of sales - rising from a self proclaimed ‘F Player’, to an A player who pioneered a new era with Gong.

In this episode, Sarah shares her unique journey into Sales - and how her background in Theater gave her a distinctive edge and an advantage in key sales skills like storytelling, communication, and empathy.

These skills propelled her from a struggling SDR and self proclaimed 'F player' who ‘struggled with everything’ and was made to feel like she wasn't worth the time to coach by her manager, to becoming a top performer at Gong and eventually co-founding Dimmo.

Sarah discusses the importance of coaching, building a personal brand on LinkedIn, and how to navigate the challenges of modern day sales.

With plenty of actionable strategies for coaching, team building, and staying ahead in the ever evolving sales landscape - whether you're a seasoned sales leader or just starting out, this episode is a must-listen.

Highlights from the episode:
00:00 - 02:56 Introduction to Sarah Brazier: From Acting to Sales Leadership

02:56 - 07:31 The Power of Storytelling in Sales

07:31 - 15:56 Translating Acting Skills into Sales Success

15:56 - 24:30 Embracing Failure: The Nine-Month Struggle

24:30 - 32:59 Overcoming Early SDR Career Challenges

32:59 - 36:47 Joining Gong: A Last-Chance Opportunity

36:47 - 42:28 The Gong Experience: Building Confidence and Community

42:28 - 46:58 The Impact of an Excellent Leader

46:58 - 53:09 Leveraging LinkedIn: Building a Personal Brand

53:09 - 57:29 Advice for Sales Leaders

57:29 - 59:44 Sarah’s Ongoing Challenges in Sales