EP03 - Benjamin Dennehy

I Used To Be Crap At Sales

Welcome to the latest episode of "I Used to be Crap at Sales"! In this episode, Mark Ackers chats with Benjamin Dennehy, the self-proclaimed UK’s most hated sales trainer.

Known for his controversial and no-nonsense approach, Benjamin shares his journey from struggling salesperson to one of the most recognised sales trainers in the UK. Ben delivers an insightful and brutally honest discussion that should leave you inspired and energised.

Ben pulls no punches and shares stories of his early struggles working in sales and how he learned to ask tough, and in some cases, very uncomfortable questions to prospects - something he says is crucial for uncovering real needs and closing deals effectively.

Episode Highlights:

00:00 - Introduction

01:44 - Ben’s early career struggles and first sales role

06:52 - Learning to sell and the turning point in his career

16:54 - Overcoming financial struggles and persistence in sales

22:21 - The importance of resilience and self-belief

33:42 - Key techniques for effective sales communication

45:32 - Advice for struggling sales professionals