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محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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How Neha Sampat pivoted from services to SaaS to launch Contentstack

36:01
 
اشتراک گذاری
 

Manage episode 307157945 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Key Points:

  • Neha talks about how Contentstack grew from a gap in a stagnant market and embraced new technology clients needed (01:13)
  • I give my thoughts on championing change, and encouraging clients to come with you (3:08)
  • Neha talks about how they took a product-led approach, building features the established competition couldn't match (5:11)
  • I give my thoughts on pulling together and improving existing technologies to build a better product (6:44)
  • Neha discusses how Contentstack was spun out successfully by keeping it separate from the main services firm (8:28)
  • I give my thoughts on the difficulties of transitioning from services to SaaS (09:41)
  • Neha talks about how the firm became trusted by investors (10:50)
  • Neha talks about how their consultative and flexible approach helps them keep 99% retention (12:41)
  • I give my thoughts on educating potential clients and seizing opportunities when launching new product segments (16:57)
  • Neha gives her thoughts on how they win clients by improving on the poor performance and inflexibility of the competition (17:47)
  • Neha talks about their network of partners as a moat, and how they will put clients in contact with other firms who offer features they can't (22:17)
  • I give my thoughts on the concept of cornered resources, as defined by Hamilton Helmer (24:48)
  • Neha talks about how Contentstack's strong expertise and consultative approach helps differentiate them from the competition (26:28)
  • I give my thoughts on highlighting your advantages and marketing to customers who know what they are looking for (29:28)
  • Neha talks about how they are planning to build a developer community/ecosystem to expand the features of Contentstack (30:31)
  • I give my thoughts on community building, with a clip from Morgan Brown, VP of Growth at Shopify (32:29)
  • Wrap up (34:50)

Mentioned:
Hubspot
Salesforce
Pipedrive
Shopify

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL

  continue reading

88 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 307157945 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Key Points:

  • Neha talks about how Contentstack grew from a gap in a stagnant market and embraced new technology clients needed (01:13)
  • I give my thoughts on championing change, and encouraging clients to come with you (3:08)
  • Neha talks about how they took a product-led approach, building features the established competition couldn't match (5:11)
  • I give my thoughts on pulling together and improving existing technologies to build a better product (6:44)
  • Neha discusses how Contentstack was spun out successfully by keeping it separate from the main services firm (8:28)
  • I give my thoughts on the difficulties of transitioning from services to SaaS (09:41)
  • Neha talks about how the firm became trusted by investors (10:50)
  • Neha talks about how their consultative and flexible approach helps them keep 99% retention (12:41)
  • I give my thoughts on educating potential clients and seizing opportunities when launching new product segments (16:57)
  • Neha gives her thoughts on how they win clients by improving on the poor performance and inflexibility of the competition (17:47)
  • Neha talks about their network of partners as a moat, and how they will put clients in contact with other firms who offer features they can't (22:17)
  • I give my thoughts on the concept of cornered resources, as defined by Hamilton Helmer (24:48)
  • Neha talks about how Contentstack's strong expertise and consultative approach helps differentiate them from the competition (26:28)
  • I give my thoughts on highlighting your advantages and marketing to customers who know what they are looking for (29:28)
  • Neha talks about how they are planning to build a developer community/ecosystem to expand the features of Contentstack (30:31)
  • I give my thoughts on community building, with a clip from Morgan Brown, VP of Growth at Shopify (32:29)
  • Wrap up (34:50)

Mentioned:
Hubspot
Salesforce
Pipedrive
Shopify

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL

  continue reading

88 قسمت

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