The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry
Manage episode 314335085 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Key Points:
- Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
- Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
- I give my thoughts on Peter's strategy of not niching down (04:38)
- Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
- I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
- Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
- I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
- Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
- I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
- Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
- I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
- Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
- I give my thoughts on increasing customer value footprint (26:11)
- Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
- Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
- I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
- Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
- Wrap up (34:59)
Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar
88 قسمت
Manage episode 314335085 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Key Points:
- Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
- Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
- I give my thoughts on Peter's strategy of not niching down (04:38)
- Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
- I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
- Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
- I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
- Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
- I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
- Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
- I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
- Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
- I give my thoughts on increasing customer value footprint (26:11)
- Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
- Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
- I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
- Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
- Wrap up (34:59)
Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar
88 قسمت
Wszystkie odcinki
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.