Artwork

محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry

38:04
 
اشتراک گذاری
 

Manage episode 314335085 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Key Points:

  • Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
  • Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
  • I give my thoughts on Peter's strategy of not niching down (04:38)
  • Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
  • I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
  • Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
  • I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
  • Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
  • I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
  • Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
  • I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
  • Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
  • I give my thoughts on increasing customer value footprint (26:11)
  • Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
  • Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
  • I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
  • Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
  • Wrap up (34:59)

Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL

  continue reading

88 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 314335085 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Key Points:

  • Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
  • Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
  • I give my thoughts on Peter's strategy of not niching down (04:38)
  • Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
  • I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
  • Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
  • I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
  • Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
  • I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
  • Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
  • I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
  • Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
  • I give my thoughts on increasing customer value footprint (26:11)
  • Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
  • Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
  • I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
  • Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
  • Wrap up (34:59)

Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar

My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL

  continue reading

88 قسمت

Wszystkie odcinki

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع

در حین کاوش به این نمایش گوش دهید
پخش