The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
مشابه How to Win podcast with Peep Laja
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
))
How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry
Manage episode 314335085 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Key Points:
- Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
- Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
- I give my thoughts on Peter's strategy of not niching down (04:38)
- Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
- I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
- Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
- I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
- Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
- I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
- Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
- I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
- Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
- I give my thoughts on increasing customer value footprint (26:11)
- Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
- Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
- I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
- Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
- Wrap up (34:59)
Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar
88 قسمت
اشتراک گذاری
Manage episode 314335085 series 2948343
محتوای ارائه شده توسط Peep Laja. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Peep Laja یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Key Points:
- Peter talks about how Databox has pivoted its business model to target a more sustainable market (00:56)
- Peter discusses how the company is targeting marketers, but open to find new SaaS revenue streams (02:36)
- I give my thoughts on Peter's strategy of not niching down (04:38)
- Peter gives his thoughts on trying to find the right mix of investment in search and content-based acquisition (05:34)
- I give my thoughts on causality, complexity science, and businesses working in a complicated ecosystem, with a clip from Steven Levitt and Freakonomics (08:37)
- Peter talks about content strategy how Databox grew its domain ranking with only a small marketing team, by pulling in expert contributions to contribute to blog posts in exchange for links (11:01)
- I give my thoughts on mental availability, with a clip from Byron Sharp (14:32)
- Peter talks about how they function as a bootstrapped company, even though they are VC funded (15:42)
- I question Peter on their plans to disrupt the business analytics industry, and he shares Databox long-term strategic goals (17:11)
- Peter discusses how focusing on a freemium plan helps their business by being an attractive offer, and functioning as a learning tool for clients (18:51)
- I give my thoughts on self-serve freemium as an offer with a clip from Patrick Campbell of Profitwell (21:05)
- Peter talks about their strategy of building the product, and the company, one block at a time (24:00)
- I give my thoughts on increasing customer value footprint (26:11)
- Peter gives his thoughts on informing the product roadmap with customer feedback (27:49)
- Peter discusses Databox's long-term competitive strategy, and how they plan to stay ahead of the competition (31:26)
- I give my thoughts on building a product around APIs and integrations, with a clip from Neha Sampat, CEO of ContentStack (32:47)
- Peter talks about moats, and how they are maintaining and building their competitive advantage (33:41)
- Wrap up (34:59)
Mentioned:
Hubspot
Monday.com
ActiveCampaign
SEMrush
Constant Contact
Mailchimp
Wistia
Marketo
Salesforce
Hotjar
88 قسمت
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Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.
مشابه How to Win podcast with Peep Laja
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
