Expanding internationally into market openings with Kameleoon's Jean-René Boidron

How to Win podcast with Peep Laja

Key Points:

• Jean-René explains how Kameleoon got its start (01:07)
• How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)
• My thoughts on finding market openings and targeting a specific set of customers (05:34)
• Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)
• I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)
• Jean-René explains the market verticals Kameleoon is focused on (13:22)
• Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)
• I explain why building mental availability is essential to generating more word of mouth (16:42)
• Why Kameleoon prefers to go "slow in the right direction" over "fast in the wrong one" (18:04)
• My thoughts on why product differentiation is important, but not enough to win you the game, with a quote from Gong's Chris Orlob (19:16)
• Jean-René explains why smaller markets don't see as much commoditization as large ones (21:43)
• Why Kameleoon was hesitant to rely on lots of VC funding in the early days (24:46)
• My thoughts on the challenges of over-funding startups with a quote from Jason Calacanis (26:23)
• Wrap up (28:57)

Mentioned:

Jean-René Boidron LinkedIn

Jean-René Boidron Twitter

Kameleoon LinkedIn

Kameleoon Website

VWO

Optimizely

Salesforce

Baidu

Prof. Richard Lynch Website

Gong

Chris Orlob LinkedIn

Jason Calacanis LinkedIn

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL