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Expanding internationally into market openings with Kameleoon's Jean-René Boidron
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Manage episode 326031627 series 2948343
Key Points:
- Jean-René explains how Kameleoon got its start (01:07)
- How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)
- My thoughts on finding market openings and targeting a specific set of customers (05:34)
- Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)
- I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)
- Jean-René explains the market verticals Kameleoon is focused on (13:22)
- Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)
- I explain why building mental availability is essential to generating more word of mouth (16:42)
- Why Kameleoon prefers to go "slow in the right direction" over "fast in the wrong one" (18:04)
- My thoughts on why product differentiation is important, but not enough to win you the game, with a quote from Gong's Chris Orlob (19:16)
- Jean-René explains why smaller markets don't see as much commoditization as large ones (21:43)
- Why Kameleoon was hesitant to rely on lots of VC funding in the early days (24:46)
- My thoughts on the challenges of over-funding startups with a quote from Jason Calacanis (26:23)
- Wrap up (28:57)
Mentioned:
My Links:
89 قسمت
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 19, 2025 08:06 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 326031627 series 2948343
Key Points:
- Jean-René explains how Kameleoon got its start (01:07)
- How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)
- My thoughts on finding market openings and targeting a specific set of customers (05:34)
- Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)
- I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)
- Jean-René explains the market verticals Kameleoon is focused on (13:22)
- Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)
- I explain why building mental availability is essential to generating more word of mouth (16:42)
- Why Kameleoon prefers to go "slow in the right direction" over "fast in the wrong one" (18:04)
- My thoughts on why product differentiation is important, but not enough to win you the game, with a quote from Gong's Chris Orlob (19:16)
- Jean-René explains why smaller markets don't see as much commoditization as large ones (21:43)
- Why Kameleoon was hesitant to rely on lots of VC funding in the early days (24:46)
- My thoughts on the challenges of over-funding startups with a quote from Jason Calacanis (26:23)
- Wrap up (28:57)
Mentioned:
My Links:
89 قسمت
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