Entering a growing ecosystem with Postscript's Alex Beller

How to Win podcast with Peep Laja

Key Points:

• The origins of Postscript (01:05)
• Why Postscript chose to build on top of Shopify’s platform (02:15)
• My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)
• Postscript’s initial, rapid growth (06:38)
• Alex’s thoughts on the SMS marketing channel opening up(08:45)
• I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)
• Why Postscript’s product strategy is to stay ultra-focused (12:57)
• My take on differentiating by building for a specific audience (13:56)
• Postscript’s hiring strategy through a year of explosive growth (18:02)
• My insight into common hiring missteps, and how to avoid them (20:43)
• Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)
• My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)
• What Postscript is building to carry them into the future (26:57)
• Wrap up (27:50)

Mentioned:

Postscript

Alex Beller

Y Combinator

How SaaS investor Andrew Chen of a16z is helping entrepreneurs use network effects to tackle the cold start problem

Ehrenberg-Bass Institute for Marketing Science

Michael Seibel

Ezra Firestone

Kyle Poyar

Hubspot

Klaviyo

Hotjar

Drift

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL