Creating a growth-driving community with dbt Labs’ Tristan Handy

How to Win podcast with Peep Laja

Key Points:

• How dbt got its start as a consulting service (01:04)
• Four key factors in a successful transition from consulting service to SaaS company (03:37)
• Tristan explains why the services team at dbt remains strategic (08:55)
• dbt's three main sales motions (10:00)
• How dbt's massive Slack community aids their growth (10:53)
• My thoughts on creating a successful community with a quote from Lemlist's Guillaume Moubeche (11:38)
• Tristan explains dbt's unusual relationship with their competition (14:48)
• dbt's open source business model (16:50)
• I talk about what you need to consider with an open source business model, with a quote from Cloudera's founder, Mike Olsen (17:34)
• Why Tristan believes community driven companies must be advancing the conversation in their field to succeed (21:17)
• Tristan explains dbt Labs' marketing efforts (22:49)
• dbt's approach to meet-ups and conferences (23:27)
• I explain what I see as the true value of meet-ups and conferences with a quote from Drift's David Cancel (24:30)
• Creating trust at scale (26:45)
• Wrap up (28:10)

Mentioned:

Tristan Handy LinkedIn

Tristan Handy Twitter

dbt Labs LinkedIn

dbt Labs Website

Slack

Lemlist

Guillaume Moubeche LinkedIn

How mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenue

Mike Olsen LinkedIn

Cloudera

David Cancel LinkedIn

Category creation and product-led differentiation with Drift's David Cancel

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL