169. Thinking like an agency

How to Sell Advice

There's a common misconception that marketing advisors don't execute.

The reality is, we do execute. We just don't use our hands nor manage the minutia.

In this episode, I talk about how to think like an agency (even if you're doing advisory work).

At the end of the day, you're responsible for execution. You just do it differently than a typical agency.

Listen in and use this way of thinking in your own business—and during sales conversations when delivering this idea matters most.

—kevin