Product Position Changes & your Partners - how Signifyd executed a large positioning change with the help of their top partners.

HOW THEY DID IT! Unique stories partnerships-led sales and success.

Today’s discussion is perfect for any teams out there who know they need to (a) inform, (b) train, and (c) rely on their partners to successfully-execute a positioning change, pivot or enormous product release.

To get an idea of how this can be done, I invited James Denker, Director of Partnerships for Imagination Media - someone who is no stranger to massively-important partner programs, and one of his closest tech partners from Sygnifyd, Senior Partner Manager Megan Blissick.

Megan has just undergone a company positioning change wherein Sygnifyd moved from fraud prevention to revenue operations and optimization.

So of course, we learned how this impacted partnerships.

In this episode, we uncover:

• Knowing these two partner personas.
• Understanding what it’s really like on that partnership island for both sides.
• Megan’s favorite plan of attack for activating new agency partners.
• Enablement structure strategies from James.
• How Megan folded partnerships into Signifyd’s recent pivot.
• The timeline and strategy to bring partners into PR.
• Hiring your partner managers from an agency.
• Driving value for your partners.
• Final words of wisdom from Megan and James around partnerships-led product endeavors.

Resources:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.