Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68)

How I Made it in Marketing

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We all know that if we run a marketing experiment, we can get a loss.
But here’s a topic that is discussed less often.
Sometimes you just didn’t get that win…yet. You need to make sure to let your test run its course.
Or as this episode’s guest describes it in her podcast guest application, “Everything is expensive until it starts working.”
Here to share the story behind that lesson, along with many more lesson-filled stories, is Colleen O’Brien, Chief Communications Officer and Head of Strategy, Armoire (https://www.armoire.style/).
Armoire has raised $13 million in funding so far, and investors include Microsoft CEO Satya Nadella. Its customer base has grown more than 100% year over year.
Over the past year, O’Brien has earned 15 top-tier press mentions for Armoire, including The New York Times, The Wall Street Journal, Condé Nast Traveler (and now, the How I Made It In Marketing podcast).
Stories (with lessons) about what she made in marketing
Some lessons from O’Brien that emerged in our discussion:

• Brand affinity isn’t static
• Do something right, once
• Find your partner in crime.
• Give people something to react to
• Go back to the brief
• Everything is expensive until it starts working

Related content discussed in this episode
What is Data? A discussion about getting value from your marketing analytics (https://sherpablog.marketingsherpa.com/marketing/value-from-marketing-analytics/)
Creative Marketing: Does it all make sense? (Podcast Episode #19) (https://www.marketingsherpa.com/article/interview/creative)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application