AIOps Marketing: Make yourself uncomfortable (episode #66)

How I Made it in Marketing

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We often talk about product-market fit. But what about marketer-role fit?

You could be an amazing marketer in many ways, but in the wrong role, you will be constantly swimming upstream, expending all your energy on the inconsequential.

However, in the right role…ahh, it’s just gliding along, putting your strongest skills to your highest and best use.

Which is why a lesson from this episode’s guest is so important, “stay true to yourself in your career.”

You’ll hear the story behind that lesson, along with many more lesson-filled stories from Avi Bhagtani, CMO, Digitate (https://digitate.com/).

Bhagtani manages a global team of 18.

Digitate is a startup of 800 people that has been in business for eight years. The company leverages AI and automation to transform digital operations.

Stories (with lessons) about what he made in marketing

Some lessons from Bhagtani that emerged in our discussion:

• Stay true to yourself in your career
• Make yourself uncomfortable
• Move fast and take risks
• Best your best and own the role you are in
• “As the environment changes, so must your strategy.”
• Patience.

Related content discussed in this episode

Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) (https://www.marketingsherpa.com/article/interview/marketing-not-about-you)

Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (podcast episode #31) (https://www.marketingsherpa.com/article/interview/public-sector-marketing)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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