Bootstrapping a Podcast: Lessons in Minimal Resources and Maximum Impact - Home Run Ep.3
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Bootstrapping a Podcast: Lessons in Minimal Resources and Maximum Impact - Home Run Ep.3
Welcome to another episode of Home Run with Tom Stanhope, where we take a deep dive into the world of business, fatherhood, and ADHD.
In today's candid talk, Tom shares his insights while driving home from a long school run, discussing his plans for the day, including podcast editing and writing proposals for potential clients.
He provides valuable advice on the long-term approach to content marketing through podcasting, along with a behind-the-scenes look at the production of this very podcast. Join us for an insightful glimpse into the practicalities of running a business, creating content, and growing an audience.
00:00 Preparing for significant video and podcast projects.
06:19 Building a podcast audience takes time and effort.
07:44 Initial podcast version aims for minimal functionality.
11:17 Starting a podcast, building a routine, progressing.
Primary Topic: Tom Stanhope's Daily Plans
- Driving home from school run
- Busy day editing podcasts and working on client podcasts
- Writing proposals for potential clients
Primary Topic: Webinar and Client Engagement Plans
- Developing a webinar for AI survival skills
- Using webinars to educate people about AI in their business and attract clients
- Scaling up webinars as a driver to educate and attract new clients
- Working on communication and presentation skills to better convey the benefits of their services
Primary Topic: PodForge and Podcasting
- History and growth of PodForge from a project with a client
- The long-term strategy and patience required in content marketing and podcasting
- The importance of laying a foundation with consistent content production
- The process of bootstrapping and using minimal resources for podcast production
- The plan to add video to the podcast later in the process
- The planned organic growth approach to the podcast
Primary Topic: Personal Experience and Insight
- Acknowledging the 20+ years of visual production experience
- Emphasizing the quick understanding and rhythm that comes with podcasting
- The decision to start with an audio-only format and add video later in the process
- Transparency about the minimal resources used for podcast production
Primary Topic: Call to Action
- Encouraging listeners to engage by liking, subscribing, following, sharing, and reviewing the podcast
- Thanking listeners for their support
This comprehensive sequence covers the main topics and sub-topics discussed in the text. Each topic is organized under primary headings with further details and insights in the subtopic bullets.
Welcome to 'Home Run,' the podcast where every journey home is an adventure into the world of business, fatherhood, and the unique experiences of someone with ADHD running multiple businesses.
I'm your host, Tom Stanhope, navigating the long road back from school drop-offs, ready to dive into candid talks about life, challenges, and successes. So, tune in, relax, and let's make this homeward journey an insightful one together.
Find out more about me and what I do:
www.tomstanhope.com
www.podforge.co.uk
www.aisurvivalskills.co.uk
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