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محتوای ارائه شده توسط J.C. Hiatt. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط J.C. Hiatt یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical
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09 — What is a Ledger?
Manage episode 194282947 series 1867198
محتوای ارائه شده توسط J.C. Hiatt. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط J.C. Hiatt یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Understanding what a ledger is will serve as a precursor to understanding what blockchain is.
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continue reading
38 قسمت
Manage episode 194282947 series 1867198
محتوای ارائه شده توسط J.C. Hiatt. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط J.C. Hiatt یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Understanding what a ledger is will serve as a precursor to understanding what blockchain is.
…
continue reading
38 قسمت
Усі епізоди
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

In this episode, I'm joined by Adam Koltun, Lead Business Strategist at Quantum Resistant Ledger, a blockchain designed specifically to be secure against quantum computing attacks.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

In this episode, I'm joined by Frank Banks, Founder & CEO of ZEN, a decentralized video network company with a marketplace for influencers.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

In this episode, I'm joined by Fran Villalba Segarra, Founder & CEO of Internxt, a distributed cloud infrastructure company.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Chris Garner, CMO of Oyster Protocol, joins us to discuss Oyster Protocol — a new way for online publishers to monetize their websites as well as internet users to earn money through disabling ads (getting paid to block ads!), all the while providing a new, secure distributed storage solution.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Tom Beno, CEO of Tech Bureau, joins me to discuss how blockchain can benefit businesses.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

We have a new co-host! In this episode, I introduce Kody and he gives some background about how he got into crypto.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Dan Gailey, CEO of Synapse.ai, joins me for this episode to share a bit about how Synapse is building a decentralized AI.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Today's headline: Binances launches a $10M Bounty Fund, and they are offering a very hefty reward for information about last week's attack.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Today's headline: The SEC is trying to reach in and regulate crypto again, saying crypto exchanges must be registered with the SEC.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Today's headline: Coinbase is launching a cryptocurrency index fund.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

Venezuela's President orders government agencies to accept all cryptocurrencies.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

In this episode, I continue discussing crypto wallets. I go into detail on what paper wallets are and when it may be appropriate to use them.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

1 26 — Hardware Wallets Explained 15:28
In this episode, the discussion on crypto wallets continues. I talk about what hardware wallets are and some of the popular options currently available.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

1 25 — Software Wallets Explained 16:16
This episode is a continuation of crypto wallets — specifically, I cover what a software wallet is, the different types of software wallets, and the security vs. convenience tradeoffs are software wallets.
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HODL Daily — Bitcoin, Blockchain, Cryptocurrency, Ethereum, Litecoin and Altcoins for the Non-Technical

This episode is a brief update on how our fictitious portfolio is doing.
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