WeWork, Adam Neumann, and the end of an empire

Hit the Ground Running

WeWork’s tumultuous ride has come to an end. We chatted with journalist Reeves Wiedeman, author of Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork, about one of the wildest and most dramatic startup stories in corporate America’s history.

“The brand is bruised.” What’s going on at Marvel Studios? ‘Fast Company’ senior staff editor Jeff Beer breaks down the Marvel Cinematic Universe with culture writers Joanna Robinson and David Gonzales. They chat about MCU’s strengths and weakness, and how the company once excelled at storytelling and teaching its audience how to be loyal to the brand. But now, Marvel is watching its goodwill chip away, Robinson said. So what happens when a brand’s logo doesn’t carry the same strength? “They have these pieces—it would be foolish to count them out—but they know they don’t have any free passes left,” she said.

For more behind-the-scenes look at the MCU, check out: MCU: The Reign of Marvel Studios

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