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Ep 17 - Simplifying DTC in the Wine Biz
Manage episode 312060067 series 3219350
محتوای ارائه شده توسط Michael Wangbickler. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Michael Wangbickler یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Are you frustrated with the slowness of adoption of marketing technologies in the wine biz? It still lags behind many other industries, and the feeling is that we're falling behind.
That is, until Covid happened, and it's forced many wineries to move out of their comfort zone and embrace more marketing, automation, integrating email marketing, and really focus on DTC.
On this episode, your host Mike Wangbickler talks with Chris Towt, the co-founder of VineSpring, a subscription focused commerce platform. It's one of the leading platforms in the business. They discussed late last year these different subjects - he's a really smart guy with a lot of insights.
We've had the pleasure of working with him at Balzac on past projects, so we’re excited to share this episode with you. Without further ado, on with the show.
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