Building High-Yield Tourism into Australia's Visitor Economy Diversification Strategy

High-Yield Tourism

Since reopening in 2022, Australia has implemented an International Diversification Strategy for its Visitor Economy. This week, Gary welcomes Samantha Palmer, General Manager of Visitor Economy & Client Programs at AUSTRADE for an in-depth chat about using research and industry insights to rethink every aspect of the visitor economy ecosystem - from indigenous tourism to mountain biking, and edutourism to seasonality and identifying the expectations of visitors from South East Asian markets.