#034 - The Art of Data Driven Sales Success w/ Krista Raymer

High Spirits: The Cannabis Business Podcast

Unlock the transformative strategies of retail excellence with Krista Raymer, the visionary behind Vetrina Group, as she joins AnnaRae. Together, they delve into the art of data-driven decision-making, pinpointing why focusing on your top revenue-generating customers can supercharge your business. We're not just celebrating International Women's Day; we're drawing inspiration from the pioneering women of the cannabis industry, including Krista's trailblazing team.
Step inside the competitive arena of the retail market, where the battle for customer loyalty is fierce and the stakes are high. Learn how understanding customer behavior, from visit frequency to basket size, can turn casual shoppers into devoted patrons. We break down the anatomy of a successful loyalty program, exploring personalized communication and the tightrope walk between engaging customers and respecting their privacy. With Krista's expertise, we shed light on how retailers can leverage peak transaction times throughout the year, turning every calendar event into a golden opportunity for growth.
As the episode wraps, we extend an invitation to our listeners to join the conversation, challenge our perspectives, and keep the dialogue vibrant. Every insight shared is a step towards innovation, and we're here to guide you through each revelation, helping you craft a retail strategy that's not just effective, but legendary.

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High Spirits is brought to you by Vertosa and Wolf Meyer.
Your hosts are Ben Larson and AnnaRae Grabstein.
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We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?
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Remember to always stay curious, stay informed, and most importantly, keep your spirits high.

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1. #034 - The Art of Data Driven Sales Success w/ Krista Raymer (00:00:00)

2. Data-Driven Retail Strategies With Krista Raymer (00:00:02)

3. Analyzing New Jersey Retail Market Performance (00:16:43)

4. Increasing Customer Loyalty and Communication (00:22:59)

5. Impact of Seasonal Trends on Retail (00:31:44)

6. Retail Pricing Strategy and Competitiveness (00:46:10)

7. Unspoken Heroes (00:58:47)