محتوای ارائه شده توسط Hellmouthing. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Hellmouthing یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
محتوای ارائه شده توسط Hellmouthing. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Hellmouthing یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Alice has never seen Buffy the Vampire Slayer. Melissa definitely has, and she loves it. Since they're BFFs they decided to watch every episode together and talk about every choker, computer hack, and sassy comeback, along with the million other super not insightful things that pop into their heads.
محتوای ارائه شده توسط Hellmouthing. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Hellmouthing یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Alice has never seen Buffy the Vampire Slayer. Melissa definitely has, and she loves it. Since they're BFFs they decided to watch every episode together and talk about every choker, computer hack, and sassy comeback, along with the million other super not insightful things that pop into their heads.
Melissa's fellow Buffy fans will notice a small lie in this episode oops don't tell Alice! Also don't tell your moms but there is some light porn chat in this so also don't tell our Nancys! Let's be upfront and honest this episode of Buffy is VERY culturally insensitive (whoa boy is it) so we had to go a little off topic, which is VERY unlike us.…
Hellmouthing is back from hiatus! Alice gives us her full skincare routine and it's fascinating for some of us okay so SERIOUSLY if you don't care about skincare (weirdo) probably just skip ahead to like minute 9 so....but seriously if you don't care about skincare maybe you SHOULD! Also...look out slayers...SPIKE IS HERE AHHHHH THANK YOU JESUS Check out hellmouthing on instagram for some fun clips of things we reference in this episode!…
Happy Halloween!!! There's just a lot about dead bodies in this episode. Real ones, fake ones, pieces of them, parts of Alice that are in labs, bugs in fruits, but definitely not cats at all nobody's cats are dying ALL CATS WILL LIVE FOREVER
به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.