Running a Competitive Intelligence Program Without a Competitive Intelligence Platform

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

I'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelligence pros to walk us through how they run their programs without a CI platform.

• Zaven Gabriel, Product Marketing @ Locus Robotics
• Christine Moore, Product Marketing @ Pavilion
• Mindy Regnell, Market Intelligence @ Postscript
• Farhan Manjiyani, Competitive Intelligence @ Grafana Labs

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