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How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)
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محتوای ارائه شده توسط Andy McCotter-Bicknell. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Andy McCotter-Bicknell یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!
Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together.
- how they got buy-in from their leadership team to invest in the CI team's headcount
- how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team)
- how often they update their competitive materials
- how HubSpot's competitive intel team is structured and the department they role up under
And lots more.
Follow Jessica: LinkedIn
Continue the conversation with me: LinkedIn | TikTok | Twitter
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