113. Elina Berglund: Creator of the World’s First Birth Control App

HawkeTalk

Birth control is a hot-button issue in our nation. With politicians going back and forth trying to determine who has a right to a woman’s body, this appears to be an argument that will continue to rage on for many years to come. But here’s the thing: no matter what politicians decide, a woman still needs to have a clear understanding of what’s going on with her body.

Our guest today is a woman who understands the importance of women and their bodies, especially as it relates to fertility and birth control. Elina Berglund is a renowned Particle Physicist, member of a Nobel Prize-winning team, and founder of Natural Cycles. Natural Cycles is an innovative fertility app with over 3 million users worldwide. Today, Elina will share her journey through science that led her down this powerful, life-changing path of entrepreneurship that is truly impacting women throughout the globe. In a world that tosses around the title innovator far too frequently, sit down and enjoy this conversation with a woman who has earned that esteemed moniker!

In this episode:

• (2:04) – At the age of five, Elina knew she wanted to be a physicist.
• (4:16) – How Elina moved out of her comfort zone of only wanting to be a physicist.
• (4:34) – Elina always followed a passion, not a career.
• (11:31) – Transitioning into full-time entrepreneurship.
• (13:51) – The challenge of working in isolation.
• (18:12) – The company is growing with over 3 million current users.
• (18:35) – Elina discusses the current milestones the company is achieving.
• (21:06) – Advice from Elina about chasing your dreams.

Our Guest

Elina Berglund is the Co-Founder of Natural Cycles, a fertility-tracking application that entered the market in 2013. A native of Sweden, Berglund, an engineering physicist, completed her PhD at CERN. It was there that she began searching for the elusive Higgs boson particle. In 2012, following the discovery of the Higgs boson and being part of the team awarded the Nobel Prize for that feat, Berglund started to focus on family life, and it was during that time that she began seeking alternative contraceptive pill options. She created a powerful algorithm, used to identify the fertile window in a woman’s cycle, which led to the path of entrepreneurship she is on today. To date, Natural Cycles is used by over 3 million people in over 200 countries, proving that Berglund is a true difference maker.

Resources and Links

Hawke Media

• https://www.linkedin.com/company/hawkemedia/
• https://www.instagram.com/hawkemedia/?hl=en
• https://hawkemedia.com/
• https://twitter.com/hawkemedia
• https://www.facebook.com/hawkemedia/

Elina Berglund

• https://www.naturalcycles.com/
• https://www.instagram.com/elinascherwitzl/
• https://www.linkedin.com/in/elina-berglund-scherwitzl-43b68331/

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