Ep. 037: Bump Williams joins the gang to talk boston/pepsi deal, the ascendency of c-stores, and more

Harry's Pod.com

Harry is joined by Bump Williams of Bump Williams Consulting, Jenn, and Jordan.
---Time-Stamped Contents ---
00:00 Intro - talkin' trash.
02:00 grokking boston/pepsi implications
02:50 bump not a fan of hard sodas, but...
03:25 boston and pep folks are "wicked smaht"
04:10 mtn dew was the right brand to pic for alc test.
05:20 continued blurring of lines in beverages
05:50 long-term play -- how big?
06:20 lotsa ruffled feathers with boston distribs, more than anticipated
07:25 bump settles a bet between harry and jordan/jenn.
09:20 jenn asks what about dew-ing on-premise - esp venues like nascar?
10:25 c-stores rising. how to stay relevant
12:35 soda's biggest channel is grocery, beer is c-store
13:10 c-stores situated best toward quick and easy, i.e. "convenience" trend
13:40 newish c-store model as "destinations" for consumers. buckey's wawa 7-eleven sheets etc. well-lit clean bathrooms, big assortment
14:40 bump's exclusive decision tree: why people shop c-stores today. jenn gets #1 reason right.
15:15 no. 2 reason: familiarity, neighborhood store, know the owner/manager
15:35 no. 3: easy to find the products you need. and ice cold single serve.
16:25 store location: close and quick, plus cold drinks, gas, fresh coffee, in n out, boom
16:55 c-store: products always in stock, little oos.
17:20 harry: c-stores could be like gopuff: mini-fulfillment centers
18:10 c-store chains seeking best and brightest for catman
18:40 buckey's started with clean bathrooms, well-lit. now it's a destination
19:50 jenn asks about the change in avg demographics of c-stores: not just blue-collar males anymore.
20:40 females feel safer now, and more diversity, more sophisticated c-store chain buyer
21:40 beer is so important to c-store channel, but more that that
22:00 c-store avg basket ring is low per trip than soopers but traffic is higher
22:40 beer cave model is dying, more high end
23:05 imports now higher share of beer in c-stores than soopers. thank you modelo single serve
24:00 jenn asks: what about c-stores' labor shortage problem. bonus just to show up
25:40 why do hard seltzers underindex in c-stores? single serve says bump
26:00 bump: c-stores will grow in importance to beer cos
26:15 wild swings in hard seltzer physical distribution between accounts close to each other
27:25 having bump's son david on soon for beyond beer analysis
28:15 bump a fan of karbach ranch water
30:15 bump's son david working on beyond beer, jenn has accolades for the guy
30:40 bump agrees, he and bk are the future of the co.
31:40 jordan asks about c-store performance for rest of year, given tuffer comps
32:40 will c-stores prevail if another pan lockdown - pantry load? are we prepared? prob not.
35:15 harry asks about canned cocktails - liquor-based rtds, will southern glazers and rndc et al start servicing c-stores as laws loosen up? bump says even distillers are considering beer wholesalers for rtds
39:15 harry finally, finally admits that it's a tough argument for tax/distro equivalency based on source-of-ethanol and abv
39:40 the advantage for malt-based vs spirit based on accounts is huge
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.
-Text or call Harry in confidence at: [phone]
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