174: ChatGPT, de-influencing, going dark on social

Hanson & Hunt

We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to go with an agency or a solo consultant. Also, a new "de-influencing" trend, the strategist behind a big brand on TikTok takes on their critics, and more!

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EPISODE SUMMARY

Top story: Generative AI and ChatGPT

Spotlight: Red Wing Shoes partners with youth artists

Quick News & Quick Takes: Going dark on social media

Quick News & Quick Takes: The 2023 Edelman Trust Barometer

Quick News & Quick Takes: De-influencing on TikTok

Q&A: When do you need an agency and when do you need a consultant?

Closing: Insight on Duolingo's social media strategy

Arik's workshop: Discover social media trends for 2023

ARTICLES AND LINKS

ChatGPT

Beyond the basics: 20 non-obvious uses of ChatGPT for marketing

AI writer and AI design tools for marketers

AI, our new creative collaborator

How to use AI writing tools in content marketing

The real reason so many creators worry about ChatGPT and generative AI

Red Wing Heritage’s latest student-led capsule collection honors the arts and local community

Red Wing Shoes and Juxtaposition Arts

When should your brand go dark on social media?

The 2023 Edelman Trust Barometer

De-influencing is TikTok’s response to overconsumption and inauthenticity

Zaria Parvez of Duolingo shares insights on their social media strategy

Wanted: Interns who can make TikTok hits

Hot new job: Chief TikTok officer (LinkedIn thread)

Signup for Arik's workshop (2/22/23): Discover social media trends for 2023

Social media is constantly changing, and the way your company uses it also must shift

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