The Role of Technology in Modern Sales with Carlos Scott

GTM After Hours

In this conversation, Mark Bliss and Carlos Scott discuss the role of technology, specifically generative AI, in modern sales. They explore the benefits of tools like SalesLoft and Gong, which help sales reps stay on task and provide valuable insights. They also discuss the importance of curiosity and staying up-to-date with the latest tech trends. Carlos shares examples of how generative AI can be used to transcribe meetings, create personalized emails, and even simulate conversations with a custom AI CEO.
Takeaways

• Sales tools like SalesLoft and Gong help sales reps stay on task and provide valuable insights.
• Curiosity and staying up-to-date with the latest tech trends are important for sales professionals.
• Generative AI can be used to transcribe meetings, create personalized emails, and simulate conversations.
• Generative AI has the potential to revolutionize sales processes and provide value to customers.
• Tools like generative AI can simplify content creation, landing pages, and personalized marketing campaigns. Apply AI in a thoughtful and strategic manner, focusing on areas of your life where you want to use it.
• Role-play with AI tools to practice conversations and improve sales skills.
• AI can be used to personalize outreach and create a better customer experience.
• Having empathy for customers and understanding their problems is crucial in sales and leveraging AI effectively.

Sound Bites
"It's really hard to comprehend how the world existed before"
"Generative AI is gonna be as game changing as sales loft was back in the day"
"Now I can focus more on creating value for the customer"
"Try to identify what areas of your life you actually want to apply them in so that you can better start crafting your thinking around what you're trying for the thing to do, right?"
"Use those tools and role play with them. They provide an incredible amount of value. They're being taught on the same stuff that those people that you're trying to connect with, that's where they're learning from. So using that as a coach, it's tremendous value."
"I don't think people have realized how simple leveraging AI actually is nowadays."

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1. The Role of Technology in Modern Sales with Carlos Scott (00:00:00)

2. The Role of Generative AI in Modern Sales (00:02:26)

3. Balancing Tool Exploration and Execution (00:10:25)

4. Immediate Feedback with Generative AI (00:23:31)

5. The Power of Personalization and Empathy (00:30:27)

6. Using AI to Streamline Email Campaigns and Cadences (00:38:01)

7. Creating Memorable Conference Recaps with AI (00:43:06)