S1E8 - Boring marketing is the best marketing
Manage episode 367088575 series 3472250
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 8, Chase is joined by a Guest Host, Aaron Orendorff (Head of Marketing @ Recart) and they dive into:
- What are the most boring channels to market on
- What great results can come out of boring channels
- Most interesting parts of starting in SaaS after being focused on consumer for a few years
And more!
Enjoy!
Follow Rabah 👉 https://twitter.com/rabahrahil
Follow Chase 👉 https://twitter.com/ImChaseMohseni
Follow Aaron 👉 https://twitter.com/AaronOrendorff
Share the episode with your friends and let us know what you think!
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