The Underutilization of Video with Andrew Levy

Growth Stage by FastSpring

“47% of businesses created 51 or more videos just last year. So there's all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” Andrew Levy explained.

Andrew is the founder and CEO of AdPipe, a SaaS platform that repurposes and repackages your existing videos into custom bite-sized content for any channel.

EJ spoke to Andrew about what he calls the “great underutilization of content” and how it’s connected to his company. Listen for Andrew’s advice on portraying a company’s value and culture through video, reusing pre-existing content, and what trends he’s seeing in the world of video marketing.

Transcript for this episode is available here.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.