Artwork

محتوای ارائه شده توسط Smarter Ecommerce. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Smarter Ecommerce یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

Product Segmentation for Ecommerce: Tackling Efficiency and Scale

30:13
 
اشتراک گذاری
 

Manage episode 380638190 series 3371120
محتوای ارائه شده توسط Smarter Ecommerce. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Smarter Ecommerce یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Wondering about the hidden potential of product segmentation in ecommerce? Join as we peel back the layers on this fascinating topic. We'll discuss the tension between efficiency and scale, and explore how product segmentation can help you navigate these opposing forces. Discover the relevance of the 1970s BCG Matrix in today's ecommerce world, learn about the role of algorithms in solving the fascinating "multi-armed bandit" problem, and get insights into Google's Shopping Graph and Audience Graph.
We'll dissect the intricacies of the modified BCG matrix ("heroes and zombies"), weighing its pros and cons. Get ready to see how a multi-dimensional approach, which considers a balance of performance data and off-channel data like margin, can offer potential benefits. We'll debate the limitations of two-dimensional models and the potential of AI in understanding multi-dimensional spaces. As we reach the end of our journey, we'll reflect on the challenging economic climate and its impact on marketing effectiveness. Let's challenge traditional best practices and consider the vast possibilities of product segmentation together. This episode promises to change the way you look at product segmentation!

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  continue reading

فصل ها

1. Product Segmentation for Ecommerce: Tackling Efficiency and Scale (00:00:00)

2. Product Segmentation in Ecommerce (00:00:09)

3. Segmentation Strategies and Limitations (00:14:28)

4. Economic Climate and Marketing Effectiveness (00:28:58)

75 قسمت

Artwork
iconاشتراک گذاری
 
Manage episode 380638190 series 3371120
محتوای ارائه شده توسط Smarter Ecommerce. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Smarter Ecommerce یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Wondering about the hidden potential of product segmentation in ecommerce? Join as we peel back the layers on this fascinating topic. We'll discuss the tension between efficiency and scale, and explore how product segmentation can help you navigate these opposing forces. Discover the relevance of the 1970s BCG Matrix in today's ecommerce world, learn about the role of algorithms in solving the fascinating "multi-armed bandit" problem, and get insights into Google's Shopping Graph and Audience Graph.
We'll dissect the intricacies of the modified BCG matrix ("heroes and zombies"), weighing its pros and cons. Get ready to see how a multi-dimensional approach, which considers a balance of performance data and off-channel data like margin, can offer potential benefits. We'll debate the limitations of two-dimensional models and the potential of AI in understanding multi-dimensional spaces. As we reach the end of our journey, we'll reflect on the challenging economic climate and its impact on marketing effectiveness. Let's challenge traditional best practices and consider the vast possibilities of product segmentation together. This episode promises to change the way you look at product segmentation!

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

  continue reading

فصل ها

1. Product Segmentation for Ecommerce: Tackling Efficiency and Scale (00:00:00)

2. Product Segmentation in Ecommerce (00:00:09)

3. Segmentation Strategies and Limitations (00:14:28)

4. Economic Climate and Marketing Effectiveness (00:28:58)

75 قسمت

Все серии

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع

در حین کاوش به این نمایش گوش دهید
پخش