S3:E2 – Branding and Sustainability with Jeremy King

Green Business With Impact

A great company brand is clearly highly valuable. As sustainable companies they got a huge advantage in this game. There are numerous examples of how sustainability can be part of leveraging and growing such a company brand. But how important is branding for a business to have success in the world of today? This is the topic I am discussing with my guest, Jeremy King from King Campbell and Friends. He has 30 plus years of experience with branding and will share some vital tips for you today.

One of the most important points, Jeremy makes, is the window of opportunity that you have right now as a business leader: If you are authentic, if you are taking a leadership role, if you are not just doing the minimum to comply with the EU regulations, you can build a brand and take a really strong position. If you sit back and wait, then you'll lose that opportunity, and the window will close!

Jump on board now and listen to this episode, where we also discuss:

• How important Jeremy thinks branding is for a business success in the world of today
• Focus on the smarter and better part in your solutions rather than the “green” part - examples used being Tesla, IKEA and even Ryanair
• The risks of not meeting the own standards that you have set for sustainability
• That you'll never have a bulletproof shield and it's never going to be perfect, but you can perfect it as you go – the key is what you announce and what your goal for sustainability is
• What it takes to leverage your sustainability effort into a strong company brand
• The internal change that will happen on the back of external change
• The difference between brand and marketing strategy

Mentioned in this episode:

• The Sustainability Brand Index: https://www.sb-insight.com/sbi ** **please note that at new report is coming out for 2024 soon and that is the one that is on display at their site
• Jeremy King on LinkedIn: https://www.linkedin.com/in/jeremyking-execcoach/

Looking for a competitive edge? Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com International Bestselling Book: If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores. Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [e-mail] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/ Like what you hear? Please rate Green Business With Impact: Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.