The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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محتوای ارائه شده توسط AdLeg Inc. and Kyle Sulerud. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط AdLeg Inc. and Kyle Sulerud یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
مشابه Google Ads Strategy with Kyle Sulerud
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
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Player FM - برنامه پادکست
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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/action-academy-replace-the-job-you-hate-with-a-life-you-love">Action Academy | Replace The Job You Hate With A Life You Love</a></span>
Ready to replace your 6-figure salary with real freedom? This is the podcast for high earners who feel stuck in jobs they’ve outgrown. If you’re asking, “How do I actually replace $10K–$20K/month so I can quit and never look back?” — welcome home. At Action Academy, we teach you how to buy small businesses and commercial real estate to create cash flow that actually replaces your job. Monday through Friday, you’ll learn from 7–9 figure entrepreneurs, real estate moguls, and acquisition pros who’ve done it — and show you how to do it too. Hosted by Brian Luebben (@brianluebben), who quit his 6-figure sales role in 2022 to build a global business while traveling the world. If you're a high-income earner ready to become a high-impact entrepreneur, this show is your playbook. Subscribe now and start your path to freedom — or keep pretending your job will get better someday....
Google Ads for Nonprofits with Tim Tompkins
Manage episode 259961101 series 2635645
محتوای ارائه شده توسط AdLeg Inc. and Kyle Sulerud. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط AdLeg Inc. and Kyle Sulerud یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:
- What is Google Ad Grants?
- How much are Google Ad Grants?
- Are there restrictions on Google Ad Grants?
- How can nonprofit organizations benefit from Google Ad Grants?
- Where does Cause Inspired Media find nonprofit organizations as clients?
- What are the requirements that nonprofits must meet if they are using Google Ad Grant money?
- What are the bidding strategies that should be implemented?
Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/
111 قسمت
اشتراک گذاری
Manage episode 259961101 series 2635645
محتوای ارائه شده توسط AdLeg Inc. and Kyle Sulerud. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط AdLeg Inc. and Kyle Sulerud یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions:
- What is Google Ad Grants?
- How much are Google Ad Grants?
- Are there restrictions on Google Ad Grants?
- How can nonprofit organizations benefit from Google Ad Grants?
- Where does Cause Inspired Media find nonprofit organizations as clients?
- What are the requirements that nonprofits must meet if they are using Google Ad Grant money?
- What are the bidding strategies that should be implemented?
Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/
111 قسمت
Усі епізоди
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In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with
In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! https://www.alfanomarketingsolutions.com/
From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/
In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook
In this episode, Kyle answers the question: "What makes a good keyword?"
In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/
In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/
In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/
In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads
In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies
In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/
In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean…
In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/
In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/
In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads: https://www.adleg.com/elite-local-ads 14 Day Audit: http://adleg.com/googleadsaudit…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog: http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?…
In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog: http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here: http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget…
In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here: http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you have a low budget? Why do some keywords cost more than the others? Read the blog here: http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads? Read the blog: https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true…
In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19 pandemic. The type of clients they are currently working with. The secret sauce in retaining clients. How long it takes to see results from SEO for a newly-launched website. Software(s) they use for researching keywords for a new client. The software they use for tracking the results of their digital marketing campaign. What’s his stand on the theory that Google Ads has an effect on SEO. Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about: How to let Google approve ads about CBD products. Their main client acquisition channels these days. The industries of their current clientele. The stark difference between how they handled their clients then and now. What he thinks about Smart Shopping campaigns. The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply) What he thinks about Google's AI. Will it ever take over human intervention when it comes to handling Google campaigns? Episode notes and transcript: https://googleadsstrategy.com/discussing-cbd/…
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Google Ads Strategy with Kyle Sulerud
1 Google Ads $0.01 Clicks (in 2002), Guaranteed Conversion Bidding, & More with Kevin De Vincenzi 20:04
In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing. Kevin has been at the internet marketing game since 1996. He shares his insights about display campaigns and guaranteed conversion bidding. This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS). Episode notes and transcript: https://googleadsstrategy.com/google-ads-penny-clicks-and-more/…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping. He is going to answer: What are some of the main things that Google Ads managers should consider? What should they be doing in order to have the best chance for success with their Google ads? Are there certain types of products or certain price points that work better with Google Shopping? What are some of the biggest mistakes people make when they run Google Ads on their own? Episode notes and transcript: https://googleadsstrategy.com/make-each-click-count-using-google-shopping/…
In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the bidding strategies that should be implemented? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-nonprofits/…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.
In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/
In this episode, Kyle answers the question: What are the advantages and disadvantages of targeting competitors' names when running Google ads? Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/
In this episode, Kyle’s guest, David Edwards, answers the questions: What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real concern for locksmiths? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/…
In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days? https://www.youtube.com/watch?v=0qCzfg6oBz8
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the questions: Can your smart campaign ever beat your search campaign in the same account? Is it advantageous to have multiple campaigns in one account? Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/
In this episode, Kyle's guest, Nik Armenis answers the questions: When you’re just starting out, how should you set up your campaign? How should you remarket on Google? Why should you start remarketing on the YouTube network? What’s the best practice when running Google Shopping ads? Episode notes and transcript: https://googleadsstrategy.com/how-can-i-get-started-with-google-ads-for-ecommerce…
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Google Ads Strategy with Kyle Sulerud
In this episode, Kyle answers the questions: Is there actually a future where manually touching anything in a campaign going to be counterproductive? Can the best human do better than the best machine? Will Google ads still have continual success without the human element? Should humans work with or against Google’s AI? Episode notes and transcript: https://googleadsstrategy.com/when-will-manual-campaign-optimization-become-counterproductive/…
In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads. Episode notes and transcript: https://googleadsstrategy.com/how-is-coronavirus-affecting-google-ads/
In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions: What are the top three things that car dealerships should be focusing on with their Google ads? How important is video marketing for any business? How competitive is the automotive industry when it comes to Google Ads? What are the 3 tiers in automotive advertising? How can you stay updated with the latest news in the automotive industry? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-car-dealerships/…
In this episode, Kyle answers the questions: What is a portfolio bid strategy? What are the available options in portfolio bid strategies? What are the 2 horrible bidding options that I won’t recommend? Should you always want to change your target CPA for an entire campaign or an entire account? What is the best way to run target CPA campaigns? Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/…
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Google Ads Strategy with Kyle Sulerud
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Google Ads Strategy with Kyle Sulerud
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Daily Deals
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مشابه Google Ads Strategy with Kyle Sulerud
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Player FM - برنامه پادکست
با برنامه Player FM !
با برنامه Player FM !
))
