Why Should An Advertiser Consider Using Responsive Display Ads?

Google Ads Like A Boss

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The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 40:34

17 روز پیش40:34

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We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

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Want better results from your ads? Find out why responsive display ads are a must-have for advertisers looking to optimise campaigns and reach a larger audience.

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#Business #Marketing #Uzair Kharawala

Why Should An Advertiser Consider Using Responsive Display Ads?

Google Ads Like A Boss

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published حدود یک سال پیش

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MP3•خانه قسمت

Want better results from your ads? Find out why responsive display ads are a must-have for advertisers looking to optimise campaigns and reach a larger audience.

556 قسمت

#Business #Marketing #Uzair Kharawala

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Google Ads Like A Boss

1
Landing Page Optimisation Tips - Top 5 Tips To Optimise A Landing Page 6:39

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Boost your conversions with these top 5 landing page optimisation tips. Learn how to create fast, focused, mobile-friendly pages that convert.

Google Ads Like A Boss

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How To Lower Google Ads CPC - 8 Ways To Lower Google Ads CPC 5:30

۴ روز پیش5:30

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Want to save on ad spend? Learn how to lower Google Ads CPC without sacrificing performance. These 8 expert tips will help you boost ROI and cut costs.

Google Ads Like A Boss

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Qualified And Converted Leads - Understanding How Google Ads Tracks Qualified And Converted Leads 5:47

۷ روز پیش5:47

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Boost your Google Ads results by understanding the difference between qualified and converted leads. Use smarter tracking to fuel Google AI optimisation.

Google Ads Like A Boss

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11 روز پیش4:42

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Track the right Google Ads metrics and boost your results. Learn how conversion rate, ROI, and CTR impact your campaign success.

Google Ads Like A Boss

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14 روز پیش4:15

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Master the best Google Ads account structure for maximum ROI. Explore PPC account structure best practices to improve budget control, relevance, and campaign efficiency.

Google Ads Like A Boss

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Demand Gen Vs Performance Max: Which Google Ads Campaign Is Right For You? 8:05

16 روز پیش8:05

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Wondering whether to use Google’s Performance Max or Demand Gen campaigns? Discover the pros, cons, and best use cases for each to boost your Google Ads strategy.

Google Ads Like A Boss

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Google Ads Demand Gen Campaigns - A Simple Guide To Google Ads Demand Gen Campaigns 6:43

18 روز پیش6:43

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Unlock the power of Google Ads Demand Gen campaigns! Learn how to reach new audiences with visually engaging ads across YouTube, Discover, and Gmail, perfect for marketers used to social media advertising. Watch now and start expanding your brand’s reach.

Google Ads Like A Boss

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Google Ads Demand Gen Campaigns - How To Optimise A Demand Gen Campaign In Google Ads 3:40

20 روز پیش3:40

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Boost the performance of your Google Ads Demand Gen campaigns with expert tips on targeting, bidding, video settings, and ad assets. Learn how to optimise for better ROI and ad control.

Google Ads Like A Boss

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PMax Negative Keywords – How To Add Negative Keywords To Performance Max Campaigns 7:03

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Google Ads now supports campaign-level negative keywords in Performance Max. Find out how to use this powerful update to boost campaign performance.

Google Ads Like A Boss

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Google Ads Important Metrics - The Most Important Google Ads Metrics Every Marketer Should Track 4:41

23 روز پیش4:41

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Track the right Google Ads metrics at every stage of your funnel. From clicks to conversions, discover how to measure and improve what really matters.

Google Ads Like A Boss

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25 روز پیش12:25

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Learn the key video campaign metrics in Google Ads that actually impact ROI. From impressions to earned actions, discover what to track and why it matters.

Google Ads Like A Boss

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Google Ads Bid Adjustments - How To Use Bid Modifiers Effectively In A Smart Bidding World 3:46

28 روز پیش3:46

3:46

Understand how smart bidding works in Google Ads and how you can still control your bids using modifiers for devices, locations, and more.Mastering Google Ads Bid Adjustments: Devices, Locations & MoreThis video walks you through how to fine-tune your Google Ads bids—even when using automated strategies like Smart Bidding.Here’s the big picture:Google Ads operates like an auction. You bid to have your ads shown when people search online. In the past, you’d set these bids manually. Now, with Smart Bidding, Google uses machine learning to automatically adjust your bids in real time, helping you hit goals like driving more conversions or increasing sales value.But here’s the good news: even with Smart Bidding, you still have some control through Google Ads bid adjustments.What Are Bid Adjustments?Bid adjustments are manual tweaks that let you raise or lower your bids based on specific criteria, giving you an edge even with automation. Some of the most useful types include:• Google Ads device bid adjustmentsNot all devices perform equally. You can increase or decrease bids depending on whether users are on mobile, desktop, or tablets. For example, if mobile users convert better, you might want to raise your bid just for those devices.• Google Ads location bid adjustmentPerformance can vary by region. Maybe your ads perform better in New York than in Chicago. With a bid adjustment by location, you can increase your bids in high-performing cities or exclude low-performing ones altogether.• Time-based adjustmentsModify bids based on days of the week or hours of the day when your audience is more active.Using both Smart Bidding and bid adjustments for location or device can boost your campaign’s effectiveness—if done right.Limitations to Keep in MindNot all Smart Bidding strategies support bid adjustments. For example, strategies like "Maximise Clicks" offer more flexibility with bid modifiers, while others may restrict how much control you have.…

Google Ads Like A Boss

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Google Ads Custom Columns - How Google Ads Custom Columns Can Boost Your Business 6:13

29 روز پیش6:13

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Find out how to use custom columns on Google Ads to improve campaign tracking, optimise your budget, and make smarter marketing decisions.

Google Ads Like A Boss

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How To Calculate ROAS In Google Ads - How To Calculate Target ROAS In Google Ads 3:47

۵ weeks پیش3:47

3:47

How to Calculate ROAS in Google Ads: A Complete GuideWondering how to calculate ROAS in Google Ads? You’re not alone—many advertisers often confuse ROAS (Return on Ad Spend) with ROI (Return on Investment). While ROI is typically used in lead generation, ROAS is most commonly applied in e-commerce. However, ROAS can also be a powerful metric for lead generation campaigns.At its core, ROAS answers a simple question: If I spend $1 on Google Ads, how much revenue do I get back? So, if your ROAS is 3x, it means for every $1 spent, you're earning $3 in return.How to Find ROAS in Google AdsTo find ROAS in Google Ads, you can use this basic formula:ROAS = Revenue from Ads / Cost of AdsFor example, if you spend $500 on a campaign and generate $1,500 in revenue, your ROAS is 3.0 or 300%.Now, it's important to note that different businesses calculate ROAS differently. Some factor in the cost of goods sold (COGS), especially if they are selling physical products. Others focus purely on the ad spend versus the revenue generated.How to Calculate Target ROAS in Google AdsIf you're asking how to calculate target ROAS Google Ads campaigns should aim for, it really depends on your business goals and margins. A common approach is to determine how much return you need to be profitable after all costs are accounted for. For example, if you sell a product for $100 and your cost (including COGS, fulfillment, and overhead) is $60, then your break-even ROAS would be:Target ROAS = Revenue Needed / Ad SpendSo, if you need at least $100 in revenue from a $33.33 ad spend to break even, your target ROAS should be 3.0 (or 300%).Beyond First Purchase: The Power of Lifetime ValueMany advertisers only consider the ROAS from the first conversion. This is a mistake. If you really want to know how to calculate target ROAS, you need to think long-term. Look at your Customer Lifetime Value (CLTV)—how much revenue does a customer bring over 6 to 12 months?If customers tend to come back repeatedly, your real ROAS is much higher than what appears after the initial sale. That’s why it’s important to nurture those relationships through email marketing, remarketing campaigns, and social media engagement. When done right, you’ll acquire a customer through Google Ads and see increasing returns over time.…

Google Ads Like A Boss

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We Did It Again! Achieving Google Premier Partner Status For 2025 2:48

۵ weeks پیش2:48

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🎉 Exciting News! We've earned Google Premier Partner status for 2025, placing us in the top 3% of agencies globally. This prestigious achievement reflects our unwavering dedication to delivering exceptional results, maintaining high ad spend, and staying ahead with the latest Google Ads technologies. We're proud to continue helping our clients grow and succeed with measurable, impactful digital marketing strategies.…

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Why Should An Advertiser Consider Using Responsive Display Ads?