Let’s Make Content Creation the Easiest Thing on Your To Do List

Good Content with Shannon McKinstrie

It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever.

In this episode we’ll be covering:

• Hiring local business owners to help create your social media content.
• Prioritizing your content with simple systems and habits.
• How I leverage AI to turn my existing content into even more content.
• Creating impactful content that actually resonates with your audience.
• Capturing everyday moments for B Roll without consuming every moment of your day.
• Simplified editing techniques for your videos, to make it quick and easy.
• Remember we aren’t creating “perfect” content!

Links to reels in this episode:

• Reel #1 Cindy
• Reel #2 Airbnb
• Reel #3 Putting on Mascara
• Reel #4 In Case Your Mom Didn’t Teach You

Other episodes you might have missed:

• Episode 007: ​​Relatability in Everyday Content with Instagram Stories and Reels
• Episode 017: Turn a Simple Idea into a Reel People Will Love
• Episode 024: Is Storytelling the Missing Piece in Your Content?
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community
• Episode 040: Build More Connections with Everyday Moments

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