Doris Fisher: Don’t mind The Gap

Good Bad Billionaire

The woman behind the brand that revolutionised the way the world shopped and dressed. Doris Fisher and her husband Don founded The Gap together and made basics cool – their pocket t-shirt was worn by both Mick Jagger at Live Aid and Marty McFly in Back to the Future, while Sharon Stone donned a $25 Gap black turtleneck for the Oscars. Simon Jack and Zing Tsjeng follow Doris Fisher and The Gap’s rollercoaster story, from its birth in the summer of love selling Levi’s jeans, to crashing out of fashion, then rising to dominate the 1990s. Then they decide if they think Doris Fisher’s good, bad, or just another billionaire.