Shipping side projects in 2-2-2 Easy Steps - Jordi Bruin

Going Indie with Antoine van der Lee

In the premiere episode of the Going Indie Podcast, host Antoine dives deep with seasoned indie developer Jordi Bruin.

They explore the intricacies of managing and updating multiple apps, fast-paced development strategies, and transitioning from industry analyst to indie developer. The conversation highlights leveraging new APIs for inspiration and balancing personal and professional projects. Jordi also shares his unique '2-2-2 methodology' for app creation, tips on building a personal audience, staying motivated, and embracing the indie lifestyle.

This episode is sponsored by superwall.com: Quickly build & test paywalls without shipping updates.

Ready to turn your passion into independence? Follow Antoine's course, "From Side Project to Going Indie", at going-indie.com.

TIMESTAMPS

• (00:00) - New APIs and Inspiration
• (00:17) - Introduction to the Going Indie Podcast
• (00:49) - Meet Jordi Bruin: Indie Developer
• (01:18) - Jordi's Journey to Development
• (02:24) - From Agency to Indie: The Transition
• (04:27) - Early Projects and Learning Curves
• (07:59) - Going Full-Time Indie
• (12:55) - Mac Utility Apps and Quick Success
• (13:41) - The Notch App and Press Attention
• (16:42) - SuperWall Sponsorship
• (17:40) - Leveraging New APIs for Innovation
• (30:20) - The 2-2-2 Methodology
• (33:28) - The Two-Week Release Strategy
• (34:33) - Prioritizing Core Features
• (35:27) - Leveraging Past Projects
• (36:14) - Iterative Development and Feedback
• (39:16) - The Bakery App Success Story
• (43:11) - Maintaining and Updating Apps
• (53:53) - Building an Audience and Marketing
• (01:04:55) - Tips for Aspiring Indie Developers

VIDEO
Click here to watch a video of this episode.
ABOUT OUR GUEST
Twitter: https://twitter.com/jordibruin
2-2-2 Methodology Course: https://gumroad.com/a/771970163/bltks

ABOUT OUR PODCAST
Join Antoine van der Lee on Going Indie, the podcast that explores the journeys of independent creators and developers. Each month, Antoine chats with indie creators from around the world, uncovering the strategies, challenges, and habits that helped them turn side projects into thriving businesses. Whether you dream of going indie or want to refine your journey, this podcast delivers real-world insights and practical advice. Ready to take the leap? Follow Antoine’s course, From Side Project to Going Indie, at https://www.going-indie.com.

Check out the full podcast here:
https://www.youtube.com/playlist?list=PLg4qABgFp_nR8uTWuI9EoUa2TFma4ifFv
Don’t forget to subscribe!

Check out my course if you're ready to start your indie journey:
https://www.going-indie.com

THIS PODCAST IS MADE POSSIBLE BY SWIFTLEE
https://www.avanderlee.com

AND ROCKETSIM
The "Essential Developer Tool for App Developers" as recommended by Apple:
https://www.rocketsim.app

GET IN TOUCH
Contact us on [e-mail]

SPONSOR THE NEXT EPISODE
You can find all the details here: https://podcast.going-indie.com/sponsor

FOLLOW US ON SOCIAL
Get updates or reach out to Get updates on our Social Media Profiles!
Twitter: https://twitter.com/twannl
Spotify: https://open.spotify.com/show/41dH1bzaTZ2ZZsZ9g6UD2a