Marketing in RPGs with Ed Healy

GMS Magazine Podcast Channel - RPGs, Boardgames reviews, interviews and advice.

Marketing in RPGs is a vast topic that I have spoken about a few times in the past. Now we have a proper expert to tell us some secrets! Ed Healy has been doing marketing in RPGs for a very long time now and his company has specialised in both marketing and logistics for companies that, being in a niche market like RPGs, have some very specific requirements. And that is what I wanted to talk to Ed about. Being a publisher in its starting stage, I find marketing and advertising a massive deal and very important to reach as many people as possible that will give me a chance to create a customer base to keep me going. I have to say this interview was a bit hard because I didn’t want it to be just about me and my needs as a publisher. Nevertheless, I hope you enjoy the interview and listen to it more than once. There is so much information in there that it is hard to assimilate it all in one go. Ed dishes out an immense wealth of knowledge!